Hyundai will star in the next Spider-Man movie
MANILA: Peter Parker’s next car could be a Hyundai after the Korean automaker inked a multi-picture promotional partnership with Sony Pictures Entertainment, allowing it to feature new models and automotive technologies in the latter’s upcoming movies.
“This strategic partnership with Sony Pictures will allow customers to understand and experience our human-centered future mobility vision through innovative vehicles and technologies, illuminating a way forward for transforming how we move, interact, and design our lives for optimal benefits. We will offer various ways to inspire our customers and movie fans around the globe,” said Hyundai Motor Executive Vice President and Chief Marketing Officer Wonhong Cho .
Hyundai Motor’s new models and technologies will be featured in five upcoming Sony Pictures films including Uncharted (July 2021); the sequel to Spider-Man: Far From Home (November 2021); the sequel to Spider-Man: Into the Spider-Verse (October 2022); and other tent-poles to be determined. Coincidentally, all these movies will star Tom Holland.
“This deal embodies the true definition of the word partnership,” said Jeffrey Godsick, EVP of Global Partnerships and Brand Management, and Head of Location Based Entertainment at Sony Pictures Entertainment. “The deal has many layers, including substantial marketing support, but its real potential and impact come from groundbreaking content that we will develop together.”
Photos from Hyundai
Also read: Hyundai launches BIYAHEnihan for Southern Luzon medical frontliners
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