manila

Hyundai witness sales growth in the Philippines

  • Mar 15, 2019
  • 368 Views

MANILA: The TRAIN laws affected the Philippine automobile market quite adversely. Although with the time passing, automobile brands in the country are slowly and steadily gripping their hold again. And the automaker from South Korea, Hyundai, has done just that. Hyundai Asia Resources, Inc. (HARI) sold 6,537 vehicles in the first two months of 2019, that is, in January and February. This was an increase of 16.2 % when we compare the data to the sales Hyundai managed in 2018 during the two months.


Hyundai Accent Front Angular


Talking of February 2019 alone, HARI traded 3,715 units in the month which is a rise of 38.6 % compared to the same month in 2018. “Hyundai felt the love in February as sales substantially increased driven by the successful introduction of fresh and innovative models and a more positive buying sentiment from consumers. We have turned the corner and are optimistic that this trend will continue in the coming months. We aim to end the year on a high note,” said Ma. Fe Perez-Agudo, HARI President and CEO.


Hyundai Reina Front Angular


In the passenger car segment, Hyundai sold 2,047 units in February 2019, which is certainly better than 1,966 sales in the same month last year. The increased sales are courtesy of the newly launched sedan Reina and the updated Accent. Reina contributed with 23.7 % of the total sales done by Hyundai in its first month in the Philippines and cranked the year-to-date PC sales to 3,490 units. A growth of 131 % was seen in the light commercial vehicle (LCV) segment as Hyundai sold 1,578 units compared to 683 vehicles in February 2018. Moreover, 1,332 units of the Hyundai H-100 also found their homes in the Philippines. In January and February together, HARI traded 2,893 units of LCVs accounting for 86.6 % growth.


Hyundai Accent Rear Angular


Hyundai might be a new player in the commercial vehicles (CV) segment in the country, however, the brand hasn’t had to put too much of an effort to find customers. Considering the year-to-date and year-on-year figures, the total trades of Hyundai trucks and buses grew by 113.9 % and 190.3 %, respectively. Ms. Ma. Fe Perez-Agudo went on to add, “We are encouraged to see more Hyundai commercial vehicles enabling key economic activities such as construction, delivering essential goods, and mass transportation. We aim to further boost nation-building by introducing more efficient and cost-effective vehicles to enable more Filipinos to get more out of life”.

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