Kayang-Kaya campaign launched by Foton

MANILA: Kayang-Kaya campaign, which targets at opening bigger possibilities, making major breakthroughs, and reinforcing the confidence of the brand in the country has been launched by Foton Motor Philippines, Inc. (FMPI).

It is apparent that the automobile manufacturer is looking towards a bigger and better future as among the best automotive manufacturers in 2018, Foton grabbed the 9th position.

Rommel Sytin, who is the President of Foton Philippines, said, “We arrived in the Philippine shores last 2006, and started out with just a single pick-up and light-duty truck. Although the name was relatively new to the local market, I took the risk, and did the best that I could do to move this business forward”.

He also cited, “Kayang-Kaya embraces the spirit of resilience and capability that has been in our brand’s DNA since the beginning. Over the years, we have invested in improving the reliability of our vehicles along with the continuous work on strengthening the customer experience through a focus on our after-sales service. That makes up the heart of this campaign”.

Philippines Executive Vice President, Anna Maria Parado said that this campaign is very similar to the locals as it symbolises possibilities in capabilities and also portrays the positive outlook Filipinos hold even in toughest of the circumstances. She went on to add that their product range has something suitable for every age. Their products are good enough to cater to the needs of the Filipinos and will be with them in every stage of their lives.

Parado also stated that the Kayang-Kaya campaign promotes their low down payment and low monthly payment schemes which are beneficial for people who want a vehicle heavy on features, yet light on the pocket. With Foton, every journey becomes easy and the experience of owning a Foton vehicle will be very comfortable and convenient, said Anna Maria Parado.

The Kayang-Kaya campaign will also bolster the 'can-do' attitude of the brand which emphasises on customer-driven innovations. The campaign will also strengthen Foton’s reputation in the country even more along with giving a boost to the efficient service plans,

ever-growing 3S dealerships, and the new passenger and commercial vehicles by the brand. The ease by which Foton has become a part of Filipino’s and businessman’s daily life is also depicted by the campaign which features real-life mobility tales.

Hard work and positivity, love for the family, and determination are the values illustrated by these tales. A multi-channel campaign which consists of confidence, emotions, and pride has also been built by Foton aiming towards encouraging drivers, family men, and business owners emotionally.

Foton’s support and involvement with utmost dedication towards creating a sustainable and self-challenging society are also portrayed by the multi-channel campaign.

Also Read:- FOTON Motor Philippines, Inc. earns ISO certification