Isuzu continues PH truck market leadership, sells 2.3K units in Jan.-July 2026

MANILA: Isuzu Philippines Corporation (IPC) continues to reign in the local truck market, selling 2,313 units in the first seven months of 2026.

Based on the joint report of the Chamber of Automotive Manufacturers of the Philippines, Incorporated (CAMPI) and Truck Manufacturers Association (TMA), the local distributor. Maintained its lead across the light-, medium-, and heavy-duty truck segments (Categories III, IV, and V)—resulting in a 42-percent market share.

Aside from that, the firm also experienced an 8.4-percent month-on-month growth in July alone, selling 298 units versus June 2026’s 275 examples rolled out to customers.

In a statement, IPC attributed the rise in sales “primarily by stronger demand for light- and medium-duty truck lineup, signaling positive movement in key segments amid an evolving business environment.”

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Additionally, the firm looks at its July performance as “continued confidence of Filipino businesses in Isuzu’s reliable diesel-powered products and comprehensive aftersales support.”

“The growth we achieved in July, along with our sustained leadership in the commercial vehicle market, reflects the trust that businesses continue to place in Isuzu. This inspires us to continually support our customers through reliable mobility solutions and aftersales services that help them operate more efficiently and achieve their business goals,” IPC President Mikio Tsukui was quoted as saying.

Sales performance

Leading IPC’s sales rally is the Isuzu N-Series, which is under the light-duty truck category. The nameplate captured 39 percent share of the market, retailing 1,323 units during the January-July 2026 timeline. The said nameplate is available in manual and automated manual transmission options.

In the medium-duty truck segment, IPC’s roster collectively held 45.5-percent market share with 805 units sold in the first seven months of the year and posted a 19-percent increase in sales compared to June. Such a performance was supported by Isuzu's F-Series and medium-duty N-Series models.

Additionally, IPC also dominated the heavy-duty truck segment, after the company handed over 185 units sold during the first seven months of 2026—taking a 52.4 percent market share. Contributing to the figures are the Isuzu F-Series and S-Series trucks—which means more than one out of every two heavy-duty trucks sold during the period carried the Isuzu badge.

Aftersales support

Aside from its formidable lineup, IPC also banks on its Isuzu Advantage comprehensive aftersales ecosystem that includes its nationwide dealer network, extensive parts availability, Mobile Medic services, driver and mechanic training programs, and technical assistance from its field engineers.

IPC mentioned that through such initiatives, Isuzu provides customers with timely support and expert assistance across their areas of operation, helping maximize vehicle uptime and operational efficiency throughout the ownership journey.

 “July’s stronger performance provides encouragement as we move through the remainder of the year. We hope to not only sustain our leadership but also enhance our services, so that we may continue to support the industries that move the nation forward,” Tsukui said, reaffirming the company’s commitment to providing customers with “dependable vehicles and excellent aftersales.”

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