Tadano formally enters PH

MANILA: Tadano has recently opened its new facility in Makati—marking the brand’s formal entry into the Philippines.

Part of the marque’s mid-term plan for 2024-2026, the creation of Tadano Technology Philippines Incorporated (TTP) is anchored on the theme “Reaching New Heights.” Its latest move centers on bringing value through innovation, safety, and environmental sustainability.

Unlike traditional Tadano offices focused on sales and distribution, TTP will be a design and development center, which shall provide back-office engineering support for the company’s global operations. 

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The country is expected to play an important role in the development of truck-mounted cranes and aerial work platforms, particularly for Southeast Asian markets where vehicle specifications vary significantly from country to country.

During the ceremony, Tadano President and Chief Executive Officer Toshiaki Ujiie emphasized the significance of local engineering expertise in ensuring that superstructures are properly integrated with locally sourced trucks.

According to him, the differences in truck configurations across markets such as Japan, the Philippines, and Thailand require tailored engineering solutions, making a local presence essential.

He also took note of Tadano’s broader global engineering strategy, which includes its design center in India for large-scale equipment and now the Philippine facility for smaller product platforms.

Further, Tadano has recently acquired a portion of IHI (a Japanese manufacturer known for producing some of the world’s largest cranes, including those used in the construction of the Tokyo Skytree).

Present during the inauguration was Centro Manufacturing Corporation, Tadano’s local partner for truck-mounted cranes and aerial platforms.

“Centro is proud to support Tadano in this important milestone,” Centro Manufacturing Vice President for Marketing Rommel Juan said.

 “This investment highlights the Philippines as a rising global engineering hub and strengthens our shared commitment to delivering world-class lifting and access solutions that are adapted to local conditions.”

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