Hino dons new corporate logo

MANILA: Hino Motors Limited has revised its corporate logo. 

According to the Japanese truck manufacturer, the new look of its emblem is the first update in 32 years — marking a significant step forward in the company’s evolution while staying true to its core values. 

The refreshed logo — the Tokyo-headquartered company noted — represents Hino’s continued transformation as it adapts to the “rapidly changing commercial vehicle industry,” while maintaining its long-standing commitment to “reliability, durability, and customer trust.” 

At a glance, the new logo looks more put-together and loses the sharp accents around its edges as well as the horizontal trim at the center. The result is a more plain-looking letter “H,” which it said comes from the “HINO” script and embodies the following values: 

The sun rising above the horizon	The company’s will to “take on challenges”
A form pulling in two directions	Harmony between high technology and the environment, and a leap forward into the future
Arrows pointing left and right	Operating trucks and buses safely
Curves on the left and right	Integrated distribution connecting trunk lines and end points

Change, continuity 

Per Hino, the new design signals a more modern and forward-looking identity, aligned with the company’s vision of innovation and sustainability. 

Despite the visual change, the logo retains the essence of the brand — reflecting consistency in delivering quality transport solutions globally. 

The update also comes at a time when the global commercial vehicle sector is undergoing major shifts, driven by sustainability and carbon neutrality initiatives, advancements in vehicle technology, and increasing demand for efficient and reliable transport solutions. 

Hino explained that the company continues to respond to these changes by strengthening its global operations, improving product offerings, and enhancing customer support systems. 

Other stories: Linglong Tires now in PH Denza to preview B5, B8 at MIAS 2026 GWM to unveil at least 3 models at MIAS 2026

What this means for the PH market 

For customers and partners in the Philippines, Hino stated that this evolution is a manifestation of the company’s dedication to being a dependable business partner — supporting industries that rely on efficient logistics, mobility, and transport solutions. 

As for the brand’s Philippine subsidiary, the new corporate identity signals a stronger alignment with global direction while reinforcing its local commitment: 

Customer-centric approach	Continued focus on aftersales support, parts availability, and service reliability
Business partnership	Supporting Filipino enterprises across logistics, construction, and transport sectors
Future-ready solutions	Preparing for emerging technologies and sustainable mobility

“This new logo represents more than just a visual change — it reflects Hino’s continuous evolution to better serve our customers in a rapidly changing industry,” Hino Motors Philippines President Maki Yamazaki was quoted as saying. 

“In the Philippines, we remain steadfast in our commitment to support businesses with reliable, durable, and efficient transport solutions. As we move forward, our focus is clear: to strengthen partnerships, deliver greater value, and stay true to our promise of being truly built for the long haul,” he added. 

Also read: 

Hino Motors PH sets up Bacoor dealership

Hino Motors PH hands over 4 new FG buses to First Balfour

Hino Carmona gets 2024 Dealer of the Year honor

Connect with us through our various social media pages:

Facebook: https://www.facebook.com/ZigWheelsPhilippines

Instagram: https://www.instagram.com/zigwheelsph/

Tiktok: https://www.tiktok.com/@zigwheels

Youtube: https://www.youtube.com/@ZigWheelsPhilippines/