Fuso PH boosts presence in Central Luzon with Cabanatuan dealership opening

MANILA: Sojitz Fuso Philippines Corporation (SFP) has further strengthened its presence in Central Luzon with the opening of its newest dealership in Nueva Ecija.

Through Genesis Auto Corporation (GAC), the Japanese commercial vehicle brand’s local arm opened Fuso Cabanatuan. The latest development highlights the marque’s commitment to providing reliable and durable commercial mobility solutions closer to Filipino businesses in the region. 

In a statement, SFP mentioned that the new dealership is poised to serve as a key hub for businesses and transport operators in Nueva Ecija and nearby provinces. “The opening of Fuso Cabanatuan is another milestone for Fuso in the Philippines, emphasizing its position as a valued partner in mobility, productivity, and progress nationwide.”

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Situated on a 1,134-square-meter lot along Kilometer 108 Maharlika Highway, Barangay Sumacab Este, Cabanatuan City, Nueva Ecija, the facility features a modern showroom that can fit multiple Fuso vehicles in a welcoming and accessible environment.

The display area is complemented by the dedicated after-sales facility equipped with two work bays. Built in accordance with Fuso’s standards for customer care, the service area is designed to support long-term vehicle performance and enhance overall ownership satisfaction. 

“This inauguration represents more than just the opening of a new dealer, it is about customers, partnerships, and a  shared vision. Our mission is very clear: to provide high-quality commercial vehicles that Filipino businesses can depend on. As we move forward, we will continue to focus on delivering high-quality customer satisfaction by maintaining international standards from sales to after-sales,” SFP President and Chief Executive Officer (CEO) Yosuke Nishi noted. 

“Today, as we open the doors of Fuso Cabanatuan, we celebrate that partnership and the promise it brings moving forward,” he added.

Meanwhile, ESJAY Auto Group Chairman and CEO Amando San Juan noted that the company’s vision is to provide mobility solutions that enhance the quality of life and create new economic opportunities for the people of the city and its neighboring areas.

“To Nishi-san, thank you for your confidence in appointing us to represent your prestigious brand in this key market. We fully understand that this appointment is a responsibility to uphold the highest standards of service, quality, passion, and excellence that SFP is known for. Your partnership allows us to invest in this community and deliver an exceptional experience to our customers. On the management side, our team is geared up to offer a customer-first approach, ensuring that every interaction reflects the excellence of our principal brand and our own company values,” San Juan said.

Lastly, GAC President Dennis San Juan expressed optimism for stronger partnerships moving forward. “With this inauguration, we hope and pray for a stronger relationship with our business partners. Thank you very much for your presence, and above all, for God’s continued guidance.”

The GAC-Fuso Cabanatuan operates Monday to Saturday, from 8 a.m. to 5 p.m.

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