Hino Motors PH appoints Yamazaki as new President

MANILA: Hino Motors Philippines Corporation (HMP) has appointed Maki Yamazaki as its new president.

The new leader replaced Shingo Sakai, who served as HMP president from January 2023 to December 2025.

In a statement, the company said that her appointment marks “the beginning of a new chapter in the company’s continued commitment to delivering Total Support to Filipino customers and businesses.”

Yamazaki brings nearly two decades of experience within Hino Motors Limited (HML)—with a strong background in international business, marketing, and organizational development.

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Before becoming HMP president, Yamazaki served as Deputy General Manager of the Marketing Department for the HML-ASEAN Division, where she spearheaded regional growth initiatives and gained strong insights into Southeast Asian markets, including the Philippines.

The newly-minted executive started her career in the HML Human Resources Division before expanding her scope across key global regions.

Further, she also became Hino Motor Sales Australia Executive Coordinator for the Brand Franchise Division.

“With this extensive global and regional experience, Yamazaki is set to lead Hino Motors Philippines with a strategic vision focused on strengthening market presence, enhancing dealer and customer engagement, and advancing Hino’s Total Support commitment,” the firm stated.

“Her leadership is expected to further integrate global best practices with localized strategies—ensuring that Filipino customers continue to receive reliable products and comprehensive aftersales support tailored to their needs.”

To recall, it was during Sakai’s tenure that the company reinforced its Total Support philosophy, expanded its dealership network, and celebrated its 50th year in the Philippine commercial vehicle industry—milestones that provide a strong platform for continued progress.

Relatedly, Vicente Mills will continue to be the HMP chair.

Also read:

Hino dons new corporate logo

Hino PH delivers major fleet of 300 Series trucks in Laguna

Hino, Fuso to maintain respective brand identities despite merger

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