Changan to rebrand CVs as Kaicene

Changan to rebrand CVs as Kaicene

MANILA: Different name, same company.

Berjaya Auto Asia, Incorporated (BAAI), local distributor of the Changan brand of commercial vehicles, recently announced the arrival of the Kaicene marque in the Philippines by July 1. This will supplant the Changan nomenclature of the Changan International Corporation, one of China’s top four auto manufacturers.

The Kaicene (pronounced “kai-chen”) brand of commercial vehicles/trucks are said to be keenly engineered for business and logistics transportation, and will be represented here by the Honor S, the Star Truck, and the X5 Truck. Despite the name change, Kaicene models will still use the now familiar Changan “red arch” logo.

“We are proud to introduce the Kaicene brand to the Philippine market,” said BAAI President Japheth Castillo. “Kaicene represents Changan’s dynamic direction to fine tune its efforts with its popular commercial models as it expands its lineup not only in China, but also around the world.”

It is a division wholly owned by the Changan International Corporation. The parent company’s involvement in commercial vehicles started 36 years ago and is said to be a “cornerstone” of Changan’s international success today.

Castillo assured that customers “will continue to enjoy the peace of mind inherent in every purchase of a Kaicene vehicle.” He added, “The Kaicene Honor S 7-seat MPV, the Kaicene Star Truck and the Kaicene X5 small and medium-scale business light commercial vehicles will remain our core products. They will be supported by Berjaya Auto Asia’s excellent after-sales, parts availability and warranties that will reassure their continued service for years to come. When it comes to value, the Kaicene brand represents an exceptional level of quality and dedicated service that sets it apart from other Chinese makes.”

For more information, customers may visit the following showrooms and service centers, all open to serve the public:

Auto Asia Sta. Rosa

National Road, Purok 3, Pulong Sta Cruz, Sta Rosa, Laguna, contact number (02) 3485 7516

Auto Asia Otis, Manila

1120 Quirino Avenue Extension, Paco, Manila, contact number (02) 8561 0973

Auto Asia Davao

Km. 7 Lanang, Davao City, Davao Del Sur, contact number (082) 235 2700

Auto Asia Cagayan De Oro

Km. 3 National Highway, Kauswagan, Cagayan De Oro City, contact number (088) 855 888

Auto Asia General Santos

General Santos National Highway, Apopong, General Santos City, contact number (083) 551 1111

Auto Asia Butuan

National Highway, Brgy. Baan, Butuan City, contact number (085) 815 7700

Customers may also send an e-mail to for sales and service inquiries, or follow Kaicene on social media via Changan Philippines-Auto Asia (which will transition to Kaicene Philippines-Auto Asia by July 1) on Facebook and @ChanganPHAutoAsia (to also transition to @KaicenePHAutoAsia by July 1) on Instagram.

Photo from Berjaya Auto Asia, Incorporated

Also read: NCR in GCQ: Public transportation to be phased in, EDSA restructured

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