Isuzu PH keeps truck sales supremacy for 26 years

MANILA: Isuzu Philippines Corporation (IPC) continued its dominance in the local truck segment — hitting its 26-year streak in the country in 2025.

Based on the joint report from the Chamber of Automotive Manufacturers of the Philippines, Incorporated (CAMPI) and the Truck Manufacturers Association (TMA), the Japanese truckmaker’s arm in the country sold a total of 4,794 units last year — reflecting a four-percent growth compared to its churn 2024.

The same retail performance also allowed the vehicle to corner 42.2 percent of the market.

Aside from the overall churn, IPC secured its latest Triple Crown award after it led the sales in the light-, medium-, and heavy-duty truck segments.

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Per IPC, the said achievement showcases the marque’s “balanced product portfolio and its ability to serve diverse industries, from small enterprises to large-scale logistics and infrastructure operations.”

Sales breakdown

Under Category III, IPC sold 2,814 vehicles and secured 41.5-percent share of the market. Leading the sales rally under this category is the Isuzu N-Series.

For Category IV, IPC sold 1,647 units within the January-December 2025 timeline — enjoying a seven-percent rise versus 2024’s performance and holding almost 45 percent of the market. The Isuzu F-Series was the key driver in the aforementioned segment during this period.

Lastly, IPC dominated Category V with 333 units turned over to clients — a 36-percent year-on-year growth, and a 37.5-percent market share. Driving the numbers in the heavy-duty truck segment are the Isuzu S- and E-Series.

Other drivers

Aside from enjoying the favor of its customers through their array of commercial vehicles, IPC attributed its leadership in the industry to its aftersales ecosystem known as the Isuzu Advantage.

To note, the said customer-centric system is anchored on its nationwide dealer network, extensive parts availability, and specialized services such as Isuzu Mobile Medic (which delivers on-site diagnostics and maintenance).

Complementing this is IPC’s deployment of expert truck engineers who provide technical assistance, fleet consultation, and support for specialized body applications.

Aside from that, the IPC also offers fleet driver and mechanic training programs to ensure safe, fuel-efficient, and cost-effective operations.

“Maintaining our position as the country’s leading truck brand for 26 consecutive years and achieving another Triple Crown reflect the deep trust Filipino customers place in Isuzu. This trust is earned not only through product reliability, but through our commitment to providing a complete ownership experience before, during, and long after the sale,” IPC President Mikio Tsukui was quoted as saying.

Meanwhile, IPC is optimistic about its sustained growth in the truck market. With that, the company bared that it would continue to introduce more integrated business solutions, combining reliable products, digital tools, aftersales innovations, and customer-centric services to further support the operational success of Filipino enterprises.

“We extend our sincere gratitude to our customers and partners for their continued trust. As we move forward, Isuzu remains committed to delivering smarter, more efficient, and more sustainable business solutions—helping Filipino businesses grow today and into the future,” Tsukui concluded.

Also read:

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Isuzu PH expands PCL fleet with N-, F-Series trucks

Isuzu to start public autonomous truck demo in Japan by Jan. 2026

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