Isuzu leads PH truck market for Jan.-Aug. 2025

MANILA: Isuzu Philippines Corporation (IPC) continues to lead truck sales in the country across all segments for the first eight months of 2025.

Based on the latest sales report from the Chamber of Automotive Manufacturers of the Philippines Incorporated (CAMPI) and Truck Manufacturers Association (TMA), the Japanese marque’s local arm retailed a total of 3,200 units in January-August this year.

Year on year, the sales volume grew by almost 10 percent compared to the 2,912 trucks rolled out for the same period in 2024.

“We at Isuzu Philippines are honored by the support of Filipino businesses and individuals, which reflects the trust we've built through our dedication to delivering the best customer experience—from sales to aftersales. The growth for each segment, from light-duty, medium-duty, to heavy-duty trucks, demonstrates our mission to provide reliable mobility solutions tailored to the diverse needs of our customers,” IPC President Mikio Tsukui was quoted as saying.

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Sales performance per category

Leading IPC’s sales rally are its offerings under the Category III light-duty trucks and buses. Under the aforementioned segment, the company delivered 1,934 units to buyers — reflecting a 10.9-percent rise over the 1,753 units handed over to clients in the same timeline last year.

The firm attributed the performance to the Isuzu N-Series, which also comes with an automated manual transmission option. Per IPC, this variety “enhances drivability in urban traffic and varied road conditions, while ergonomic cabin design prioritizes driver comfort.”

While it continues to dominate the Category IV (medium trucks and buses) category, IPC experienced a 1.6-percent slide for its August year-to-date sales under the said division — selling only 988 vehicles in the said period unlike the 1,004 units turned over to buyers the previous year.

According to IPC, the Isuzu F-Series cornered the biggest chunk of the company’s output in the said category.

Lastly, IPC is also the leader in the CAMPI-TMA sales in the Category V as 278 heavy duty trucks (led by the Isuzu S and E series) were released to their respective clients — 79.4 percent higher compared to the 155 units handed over to customers in January-August 2024.

Aside from the reliability of its product line, IPC also expressed firm belief that its comprehensive aftersales support contributes to its performance.

 “IPC’s nationwide dealer network and parts availability ensure uninterrupted access to essential products and services. The Isuzu Mobile Medic provides on-site maintenance and diagnostics, while Expert Field Engineers offer technical support across the country,” the truck distributor shared.

Moreover, the company also invests in training programs for drivers and mechanics, promoting safe and efficient vehicle operations that contribute to long-term customer satisfaction and business success.

“The steady growth throughout 2025 makes us optimistic about finishing the year strong. Our continued mission to offer product excellence and customer service is our key to retaining our leadership as the country’s most trusted truck brand,” Tsukui added.

Also read:

Isuzu PH keeps D-Max pricing amid CMEPA implementation

PH-retailed Isuzu Traviz now at 30K

Isuzu corners nearly half of Apr. 2025 YTD PH truck market sales

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