AC Motors, Bosch PH announce aftermarket service venture

MANILA: AC Motors and Bosch Philippines announced their new aftermarket venture, which will reintroduce Bosch Car Service (BCS) in the country.

Per the two companies, the said partnership targets vehicles past their warranty periods and will play a significant role in reshaping the car services scene today in the Philippines by incorporating integrated vehicle technology.

Like other after sales service brands, the AC Motors-led BSC looks to offer casa-level service without the casa-level price.

“We have long seen the automotive aftermarket segment as a key touchpoint in the customer life cycle. Ayala and Bosch have a long history of collaboration, and it is also through Bosch we have found the ideal partner to bring casa-level service and affordable but high-quality parts to Filipino motorists,” stated AC Motors Chief Executive Officer Jaime Alfonso Zobel de Ayala.

BSC promises to offer “one-stop-shop services,” covering “bumper-to-bumper” solutions. These services include mechanical repairs to intricate electronics, engine systems, safety features, comfort upgrades, transmission expertise, and a host of other services and diagnostics.

“We are proud to embark on the journey alongside our strong partner the Ayala Group, to reshape the car service scene today in the Philippines by incorporating integrated vehicle technologies and expand our global network of independent workshops, today already at 12,000 BCS across 150 countries,” noted Bosch Automotive Aftermarket ASEAN Vice President Marcio Coelho.

According to the two companies, they look to open a network of 20 outlets in 2024, and 60 outlets within the next five years.

The said service centers will be equipped to serve the large and growing number of internal combustion engine vehicles, but AC Motors and Bosch also plan to gradually roll out electric vehicle repair and maintenance capabilities at select locations to support the shift towards electric mobility.

“We are confident that we can leverage AC Motors' extensive experience in aftersales operations to be able to provide our customers with a level of service not seen in the aftermarket segment today. Together with Bosch, we aim to bring this experience to as many motorists as possible, as we aim to grow Bosch Car Service into the country’s largest automotive aftermarket service provider within the decade,” AC Motors President Antonio Zara commented.

Photos from Juan Paulo Papa

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