Stellantis, Jeep presenting sponsors of Motor City Pride

MANILA: Motor City Pride, the annual two-day festival and parade that is the largest LGBTQ+ gathering in Michigan, USA, will be held on June 11 and 12, with Stellantis and the Jeep brand as the presenting sponsors.

Now in its 50th year, Motor City Pride celebrates LGBTQ+ culture which aligns with Stellantis' and the Jeep brand's long-standing commitment to LGBTQ+ employees, communities, customers, and issues.

A Gladiator Rubicon, a Detroit-built Grand Cherokee L Summit Reserve, and two Wrangler Rubicon 4xe models will be featured in the parade.

In a statement, Jeep North America Vice President Jim Morrison said, “Motor City Pride is an important way to celebrate our diverse and inclusive work culture and to show our commitment to our diverse customers and communities. Over its more than 80-year history, the Jeep brand has led the way in freedom and authenticity, and we are proud to lead this year’s parade to showcase our outstanding Jeep products and our company’s long-standing support for Motor City Pride and the LGBTQ+ community.”

Stellantis will also sponsor the parade and related festivities at New York City Pride later this month as part of the company's Pride Month celebrations.

Pride-branded merchandise will also be available for purchase and display at all of the company's North American brands.

Prism LGBTQ+ Alliance, the LGBTQ+ Business Resource Group of Stellantis, is the driving force behind the company's sponsorship of Motor City Pride.

Now in its 25th year, Prism LGBTQ+ Alliance is one of the 11 Stellantis Business Resource Groups, which represent different affinity communities, including African ancestry, Hispanic, Asian, LGBTQ+, veterans, Middle Eastern, people with disabilities, Native Americans, and women.

Stellantis Business Resource Groups work to improve the Stellantis North America work culture by concentrating on member career development, celebrating multicultural differences, and adding value to the company and external communities through volunteer, charitable, and strategic activities.

Prism LGBTQ+ Alliance was formed by LGBTQ+ employees of the former Chrysler Corporation in 1996, and was formally recognized by the company in 1997.

The organization has been giving support to LGBTQ+ employees, family members, community-based organizations, and events such as Motor City Pride.

Stellantis was recognized as a leader among US employers for giving domestic partner benefits to its employees in 2000 and has consistently received high scores on the Human Rights Campaign's Corporate Equality Index since the benchmark was established.

Recently, the company has received recognition for its diversity leadership from renowned groups such as Diversity Inc., Latina Style, Winds of Change (Native American), CADIA (Center for Automotive Diversity, Inclusion, and Advancement), and The American Association of People with Disabilities.

“This remarkable record of accomplishment reflects our team’s commitment to advance the conversation on diversity and inclusion beyond aspirational statements to the pursuit of intentional actions and outcomes that have tangible economic impact in diverse communities,” Stellantis North America Diversity, Inclusion, Engagement, and EEO Compliance Director Lottie Holland stated.

Image from Stellantis

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