Green GSM establishes presence in Northern Mindanao

MANILA: Green GSM has official brought its  all-electric taxi service in Northern Mindanao, stamping the marque’s presence in the region.

The service’s official launch in Northern Mindanao followed the trial conducted in the area late August. Previously, Green GSM had launched electric taxi services in key urban areas across the Philippines, including Metro Manila in Luzon, Central Visayas and Mindanao.

In a statement, VinFast’s sister company highlighted that its recent expansion thrust made it the first all-electric taxi service in the region.

Since September 29, commuters may book Green GSM’s mobility services in the following areas:

• El Salvador
• Cagayan de Oro
• Laguindingan
• Alubijid
• Opol

Similar to the setting in Metro Manila, customer may book rides through the Green GSM app, call the customer service hotline, or simply hail an available vehicle on the street.

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To ensure a convenient experience, Green GSM shared that it upholds its “5 Green Promises,” comprising Good Cars, Good Drivers, Good Prices, Good Experiences and Good for the Environment.

The company also noted that Green GSM’s fleet is made up of VinFast vehicles and its driver are “thoroughly trained in driving skills, professional conduct and road safety.”

Fares are displayed on the app or through the official in-car meter to provide customers transparency—providing them control when planning their journeys.

To mark the launch, new users who register with Green GSM will receive 15 Green Points, equivalent to 15 peso. The points can be used to receive discounts on Green GSM rides.

“Green GSM’s presence in Northern Mindanao is expected to create meaningful value for the local community. The development of electric vehicle-based transportation will help strengthen regional connectivity while creating more employment opportunities for service drivers, while passengers gain an additional safe, modern and convenient mobility option with more affordable costs than other ride-hailing companies,” the firm mentioned.

 “Expanding into Northern Mindanao enables Green GSM to increase our service coverage in a region with strong potential, while giving more residents access to electric mobility with consistent service quality and reasonable costs. We will continue to develop our network and work with local partners to build a scalable electric transportation model that can create long-term value for the Philippines,” Green SM Global Chief Executive Officer Pham Nhat Minh Hoang was quoted as saying.

In its strides outside Philippines, Green SM has entered the Netherlands, boosting its existence in the European market.

To note, the Netherlands is Green SM’s eighth market globally and its second European market, following Denmark. The firm expressed firm belief that the start of pilot operations there provides an opportunity for the company to gain deeper insights into local mobility needs and market characteristics.

During the initial phase, Green SM will provide services in Centrum, West and Zuid districts, before gradually expanding into Oost, Noord, Nieuw-West and Zuidoost, with the goal of extending coverage across Amsterdam. This phase will also allow Green SM to gather firsthand feedback from customers and drivers to further refine its services, operational processes and user experience ahead of the official launch.

“The Netherlands is an important next step in Green SM’s journey in Europe. At this stage, our priority is not simply to put the service into operation, but more importantly to build a strong foundation for a high-quality service, from selecting and supporting our driver network to ensuring a consistent customer experience,” Green SM Europe CEO Richard Nabil Chahine said.

“We look forward to listening to our customers, learning from the Dutch market and gradually building Green SM into a trusted electric mobility option, offering high-quality experiences at competitive prices.”

Also read:

Green GSM recognized at AREA 2025

VinFast Limo Green powers Green GSM's Premium Taxi service in PH

Green GSM forges financial partnership with PNB

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