Hyundai, boy band BTS launch song for Ioniq brand

MANILA: Hyundai is pushing the idea of an electric vehicle (EV) brand to the next level with a new collaboration with Korean boy band BTS to create a theme song for Ioniq.

Entitled "Ioniq: I’m On It," the song follows the global launch of the dedicated Ioniq EV brand and aims to offer customers a more direct EV experience centered on connected lifestyle solutions. The music video features the concept EV Prophecy unveiled by Hyundai last March.

“I hope Hyundai and BTS’s new collaboration song encourages the band’s global fan base as well as our customers to draw their attention to Hyundai’s vision for clean mobility, which is being realized through the new Ioniq EV brand,” said Wonhong Cho, Executive Vice President and Global Chief Marketing Officier at Hyundai Motor Company. 

The new EV brand is the Korean automaker’s effort to show the company’s commitment to clean mobility and reflects its ongoing transformation as a smart mobility solution provider.

Under Ioniq, Hyundai Motor plans to introduce three new dedicated EV models over the next four years with more innovative models to follow, including Ioniq 5, a mid-sized CUV, Ioniq 6, a sedan, and Ioniq 7, a large SUV.

"Hyundai Motor and BTS have continued to collaborate to spread the value of the positive energy they pursue together beyond advertising specific vehicle. The new Ioniq lineup is Hyundai Motor's answer to environmental problems and sustainable global communities that Millennials and Gen-Z generations are concerned about, and we will show the substance through the acceleration of the EV vision for future. We will communicate the customer centric EV experiences that Ioniq brand will bring, sincerely to many fans and customers around the world through the brand music, said Global CMO, Wonhong Cho.

Fans can download "Ioniq: I’m On It" here and can view the video here.

Photo from Hyundai

Also read: Hyundai transforms Ioniq into lifestyle brand