Philippines Auto Industry Reaches 21% Growth Mark – August Report

MANILA: It's an up-hill journey with zero downward slope. Philippines automobile industry is on the path that is ruled by success and growth, where small falls are overshadowed by big sales figures. With top players like Toyota, Mitsubishi, Hyundai, and Isuzu the picture seems clear and promising as for now and for the future as well.

August Report-

Famous as the 'Ghost month', August has never been a hot favorite with the manufacturers. Like its virtue, this time to the auto industry witnessed a six percent dip in sales when compared to July. But it seems 2015 is a year that doesn't like to lose and thus recorded higher sales percentage than 2014.

Firstly is comparison to July, August sales figures dipped to 6% low. In totality, 24,569 units were sold in July and only 23,181 units were dispatched in August, bringing a 1,388 units downfall in total.

Secondly, 2015 August witnessed a net growth of 21% over the same month previous year, when the sales figures were as low as 19,116 units.

Now let's have a look at the segment-wise performance data. In here, we have segregated the segment into Passenger vehicles and Commercial vehicles, both of which have displayed a better performance figures in comparison to the previous year. But what's interesting is the fact that commercial vehicle sales surpassed the passenger vehicle sales by 8%. The graph below will give to a detailed analysis.

Passenger Vehicle -

Out of the two segments, it is the only one to have witnessed a slight growth in comparison to the previous month, July. Also, if you notice passenger car segment jumped up to high figures than the low performance displayed in 2014 in the same month.

• Passenger Vehicle segment sold 100 more units in August than it sold in July. 10,221 units were sold in July and 10,334 units in August, not much of an achievement but still on an upper moving path.
• Next, when compared to the same time period in previous year, we can notice a big hike from 7,997 units sold in Aug 2014 to 10,334 units in Aug 2015.

Commercial Vehicle-

This segment includes AUVs, SUVs, Light Utility, and Heavy Utility Vehicles. Both Category I and II commercial vehicle witnessed a drop in sales in contrast to July sales figures. But when the sales figure of previous year-same month were analyzed, it was noticed that commercial line-up did well.

• Sales dropped by nearly 11% across AUVs, Light Utility, and Heavy Duty Vehicle lineup.
• Category I sales dropped down to 12,847 units from 14,348 units sold in July.
• Category II sales witnessed a 9% fall, only 7,984 units were sold in August as compared to 8,798 in July.
• Heavy Duty and Light Duty trucks sales collectively decreased by 5.8%.

Overall Brand wise performance -

• Toyota Motor Philippines Corp. dominated the market with a total share of 44.6 percent, in total 78,050 units were dispatched as of end August this year.
• Mitsubishi Motors Philippines Corp. occupied second spot with 19.3 percent of market share, in all it sold 34,535 units.
• Next in line is Isuzu Philippines Corp. with 7.9 percentage and total sales of 14,213 units.
• The fourth position was occupied by Ford Motor Company Phil. having 7.6 percent of market share, equivalent to sales of 13,616 units.
• Lastly, the fifth position was occupied by Honda Cars Philippines, in all the company occupied 6.8 percent and sold 12,167 units.

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