Porsche YTD sales slide 16% in Sept. 2026

MANILA: Porsche AG’s year-to-date global sales as of September 2026 reached 178,532 units, reflecting the continued slowdown observed in the first half of the year.

The Stuttgart-headquartered marque’s retail performance represented a 16-percent decline from the 212,509 vehicles delivered to customers during the January–September 2025 period. 

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Performance to-date

In a statement, the company said that “deliveries in the third quarter developed in line with the trend seen at the half-year mark,” with sales remaining down by 16 percent. 

“In a persistently challenging market environment, the company continues to consistently pursue its value-oriented sales strategy and maintain a balanced relationship between supply and demand,” Porsche AG noted. 

The Porsche Cayenne maintained its position as the marque’s best-selling model line worldwide. The nameplate recorded 59,586 deliveries, including 7,002 units of its fully electric version. Despite this performance, Cayenne deliveries declined by two percent year on year. 

Deliveries of the Macan during the first nine months of 2026 totaled 51,025 units, comprising 23,029 fully electric versions and 27,996 combustion-engine variants. These figures represented a 21-percent decline compared with the same period in the previous year. 

The Porsche 911 continued to enjoy strong market demand, posting 12-percent year-on-year growth, with 42,217 units delivered during the first nine months of the year. 

Demand also remained strong for high-performance and limited-edition variants across the wider portfolio, with GTS, Turbo, and GT models accounting for a sizeable share of total deliveries. 

“This high share of our top derivatives, particularly within the 911 range, highlights the exceptional appeal of our brand,” Porsche AG Member of the Executive Board for Sales and Marketing Matthias Becker was quoted as saying. 

“Our customers are deliberately choosing the exclusive and most emotionally engaging versions of our sports cars. This further strengthens our unique position, enabling us to serve both the sporty premium and sporty luxury segments.” 

Combined deliveries of the 718 Boxster and 718 Cayman from January to September 2026 totaled 3,291 units, down 79 percent from the same period a year earlier. Meanwhile, deliveries of the Panamera and Taycan reached 13,714 units and 8,699 units, respectively, representing declines of 35 percent and 31 percent year on year.

Below are Porsche AG’s sales figures by region for the January–September period.

Porsche AG Deliveries 

Region	January–September 2025	January–September 2026	Change (in percentage)
Worldwide	212,509	178,532	-16
Germany	22,492	20,954	-7
North America	64,446	56,088	-13
China	32,195	21,493	-33
Europe (excluding Germany)	50,286	44,949	-11
Overseas and Emerging Markets	43,090	35,048	-19

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