Isuzu aims to maintain D-Max, mu-X sales in 2027

MANILA: Isuzu Motors Limited is looking to maintain the current sales figure for its D-Max and mu-X light commercial vehicles (LCV) globally in 2027. 

As stated in the company’s published “Medium- to Long-Term Strategy” report, the Japanese automaker has sold approximately 253,000 units of its flagship pickup truck and sport utility vehicle (SUV). 

Broken down, the 2026 sales of the Isuzu D-Max and mu-X are divided into four main regions: 

Region	Sales	Percentage
Asia	Approximately 78,000 units	31%
Oceania	Approximately 46,000 units	18%
The Middle East, Africa	Approximately 77,000 units	30%
Other regions	Approximately 52,000 units	21%

The same report noted that the marque’s outlook for the 2027 fiscal year (FY) is around the same number—253,000. 

Year-on-year, here is what Isuzu Motors Limited’s LCV sales look like: 

• FY 2020: 311,000 units 
• FY 2021: 295,000 units 
• FY 2022: 378,000 units 
• FY 2023: 417,000 units 
• FY 2024: 357,000 units 
• FY 2025: 230,000 units 
• FY 2026: 253,000 units 

Looking ahead, Isuzu Motors Limited targets a 400,000-unit turnout by FY 2031. 

“Isuzu’s light commercial vehicles are characterized by their superior durability and driving performance that can withstand commercial use, utilizing the technology the Company has cultivated as a commercial vehicle manufacturer. The lineup consists of the D-Max one-ton pickup truck and the mu-X pick-up passenger vehicle. These models have been sold in more than 120 countries and regions, including Thailand and other ASEAN (Association of Southeast Asian Nations) countries, as well as Australia, the Middle East, and Africa, and represent one of the Company’s key revenue sources,” the company wrote in a press release. 

“While preparing for a recovery in demand in the Thai market, its core market, Isuzu will continue to expand sales globally and aims to achieve global light commercial vehicle sales of more than 400 thousand units in fiscal 2031,” it added. 

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Isuzu LCVs in PH 

Isuzu’s light-commercial products have a decent following in the Philippines. 

On top of serving as a workhorse, some car buyers use the pickup truck as a lifestyle vehicle. As such, it has become a fixture in the Philippine Rallycross Series, with the carmaker’s local wing entering into partnership agreements with the organization. 

In addition, some customers praise its advanced driver-assist systems (ADAS), which we at Zigwheels Philippines have tested ourselves. You can check our 2025 Isuzu D-Max LSE 4x4 real-life ADAS video testing below: 

Isuzu D-Max specifications 

In the Philippines, the Isuzu D-Max can be powered by either the 1.9-liter RZ4E diesel engine that makes around 147 horsepower (hp) and 350 Newton-meters (Nm) of torque; or the 3.0-liter 4JJ3-TCX diesel mill that generates 187 horses and 450 Nm. 

New to the pickup truck is its front grille, which retains its three-slot design at the top but combines a new meshwork for a refined, rugged aesthetic that commands attention and reinforces its strong on-road presence. 

Notable, too, are its new 18-inch Dark Gray alloy wheels, designed for both style and function. The wheels work well with its extended side step, which runs end-to-end to provide a wider, more accessible stepping area while reinforcing the pickup truck’s rugged and commanding presence. 

Further, the current iteration of the model packs a new high-definition around-view monitor with underbody view for added awareness and confidence when navigating challenging roads and maneuvering in tight spaces. 

More about the Isuzu D-Max, here: 

Isuzu mu-X specifications 

Touted as a more passenger-oriented model locally, the Isuzu mu-X is fitted with appointments attuned more for family use, like the aforementioned 360-degree-view monitor and digital video recorder. 

For added convenience, it also gets a new wireless charger, new wireless Apple CarPlay and Android Auto. Additional style is provided by a new all-black interior with ambient lighting in the cabin. 

Outside is a bold, new radiator grille in Black Titanium Carbide Material (with new fog lamp bezels and air curtains). It also gets a new, smart power tailgate (with step sensor and jam protection system), a set of new 20-inch alloy wheels, and signature taillamps.  

Making sure it is more than just a mall crawler, it is also equipped with the same powertrain options as its truck stablemate—producing the same number of hp and pulling power. 

You can find out more about the Isuzu mu-X, here: 

Pricing 

The Isuzu D-Max is priced from P1.197 million to P2.394. On the other hand, the Isuzu mu-X costs anywhere from P1.725 million to P2.67 million.  

Also read:

Isuzu PH celebrates batch 25 of IHSP scholars

Isuzu PH extends hand to quake-affected families in Sarangani

Isuzu’s ‘The EARTH lab.’ commences operations

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