Pickup Coffee now available at Caltex stations

MANILA:  In its bid to boost its retail presence by offering more non-fuel products, Caltex forged a partnership with Pickup Coffee.

In a statement, the fuel company marketed by Chevron Philippines Incorporated (CPI) said that the partnership is expected to drive more foot traffic to its stations, increase revenue, and enhance its brand image.

“This partnership presents a valuable opportunity to strengthen Caltex’s NFR strategy. By teaming up with Pickup Coffee, known for its premium, espresso-based coffee and exceptional customer service, Caltex can offer customers a rewarding coffee experience while they refuel,” the firm explained.

The partnership, CPI added, aligns with the brand’s commitment to providing value-added services that improve the overall customer experience at Caltex.

Finalizing the partnership with a contract signing are:

From CPI/Caltex Philippines:

• CPI General Manager and Country Chair Billy Liu
• Marketing Manager Arnel Reniedo
• Retail Fuels Manager Roel Faustino

From Pickup Coffee:

• Chief Executive Officer Francis Flores
• Co-founder and Chief Brand Officer Bien Lee
• Chief Operating Officer Rami Chahwan

Flores expressed enthusiasm in partnering with Caltex, saying that the two companies “prioritize long-term relationships grounded in trust and shared success.”

“This partnership reflects our commitment to working together to deliver exceptional value to our customers. We are excited about the possibilities this collaboration holds and eagerly anticipate the positive impact it will have on the customer experience,” he noted.

Meanwhile, Liu shared Flores' sentiments.

“We truly believe that this partnership will help strengthen the brand's presence and reputation even more, which is why we are excited for this partnership with Pickup Coffee. This collaboration will not only strengthen our presence but also provide customers with a more rewarding and seamless experience, showcasing our dedication to innovation, value, and sustainable growth,” he added.

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