Hino, Fuso to maintain respective brand identities despite merger

MANILA: Despite the merger of Hino Motors Limited with Mitsubishi Fuso Truck and Bus Corporation through the new joint venture, Archion Corporation, each company will retain its respective brand identity. 

The aforementioned was shared with Zigwheels Philippines and other media delegates by Mitsubishi Fuso Truck and Bus Corporation Chief Executive Officer Karl Deppen, who will also serve in the same role in Achrion Corporation. 

“We will maintain both brands. We will each continue as the Hino brand and as the Fuso brand. That is the ambition. And therefore, we will each continue our cooperation with our current partners in the market,” Deppen said. 

“We really much appreciate the loyalty of our customers on the Fuso side. They know our product capabilities, service capabilities, and so we will continue to deliver on our brand promise. And the Hino team will do the same. So, we want our distinct market appearance, and this is what we will continue to pursue,” Deppen added. 

Furthermore, Karl Deppen shared that while the two companies are more than willing to share technologies and engineering know-how with each other. The aforementioned was initially confirmed by Executive Director and Chief Technology Officer of Archion Corporation Satoshi Ogiso when the merger was announced. In addition, Deppen clarified that the said exchanges are meant to align with what customers want and need. 

“This is part of the idea. We will want to enhance the scale in terms of product creation, but the customers will still get distinct products from Fuso and Hino. And the technology advancement is dependent on what the customer needs. It is regulation-driven, it is customer application-driven, and this is what we want to maintain - being close to the customers,” Deppen shared. 

To note, Action Corporation will begin to consolidate five Japan-based manufacturing facilities into just three locations by 2028. It will likewise see its official launch in April 2026. 

Other stories: MDPPA bumps up 2025 year-end sales growth target to 6.5% JMS 2025: Nissan debuts Japan-exclusive next-gen Elgrand JMS 2025: BYD debuts Racco all-electric kei car

Mitsubishi Fuso Truck and Bus Corp. at JMS 2025

At JMS 2025, Mitsubishi Fuso Truck and Bus Corporation introduced the H2FC and the H2IC prototypes. Both trucks are hydrogen-powered: the H2FC uses fuel cells to generate electricity similar to a battery electric vehicle (BEV), while the H2IC operates more like an internal combustion engine, albeit with hydrogen fuel. 

Likewise introduced at the Japan-based automotive industry event is the Fuso “Cobodi” cargo system prototype, which is touted as a more efficient and more organized way to stow packages. It is also seen as a way to improve the day-to-day operations of delivery trucks, particularly those shuttling last-mile cargo. 

Also read:

Fuso PH creates change oil package for Canter offerings

PH-spec Fuso Canter configurations showcased at 2025 PCVS

Fuso PH gets accolades at 2025 Daimler Truck RC SEA Awards

Connect with us through our various social media pages:

Facebook: https://www.facebook.com/ZigWheelsPhilippines

Instagram: https://www.instagram.com/zigwheelsph/

Tiktok: https://www.tiktok.com/@zigwheels

Youtube: https://www.youtube.com/@ZigWheelsPhilippines/