Bentley named Official Partner of Parisian football club

MANILA: Bentley Motors was named the Official Partner of Paris Saint-Germain in the luxury automotive category for the next two seasons. 

According to the high-end British car brand, the collaboration between the marques—running until 2028—is brought together by the shared appreciation for craftsmanship, creativity, and the pursuit of distinction.  

“Paris has long been the global center of luxury, culture and creativity, influencing everything from art and fashion to design and hospitality. Bentley shares that same appreciation for craftsmanship, performance and the pursuit of exceptional experiences,” Bentley Motors Board Member for Sales and Marketing Christophe Georges was quoted as saying. 

“Paris Saint-Germain has become far more than a football club. It is a symbol of the energy and confidence of modern Paris, with an influence that extends across sport, culture and lifestyle. Through this partnership, we look forward to bringing together our communities in new and engaging ways, while celebrating the creativity, individuality and attention to detail that define both brands,” he added. 

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Exclusive experiences, original storytelling 

As a result of the partnership, the two brands will deliver exclusive experiences and original storytelling initiatives aimed at connecting the worlds of luxury mobility, sport, and lifestyle. 

By bringing together British luxury craftsmanship and Parisian creativity, Bentley Motors and Paris Saint-Germain will explore new opportunities to engage their communities through exclusive experiences, curated moments, and original storytelling inspired by the worlds of luxury, design, culture, and sport. 

“We are delighted to welcome Bentley Motors as a partner of Paris Saint-Germain. This collaboration reflects the Club’s ability to bring iconic brands on board, united by shared values and ambitions,” Paris Saint-Germain Chief Revenue Officer Richard Heaselgrave commented. 

“Bentley represents a vision of luxury rooted in an extraordinary heritage, one that resonates with our own identity and our relentless pursuit of excellence. We believe that bringing our two brands together, driven by a shared passion for craftsmanship, creativity, and performance, will inspire the next generation,” he added. 

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