Daihatsu undergoes major revamp

New president to lead brand beginning March 2024

Daihatsu undergoes major revamp

MANILA: Daihatsu Motor Company is set to undergo a major overhaul after the brand had procedural irregularities in certification applications.

KEY TAKEAWAYS

  • Who will lead the new Daihatsu executive team?

    Masahiro Inoue shall take the helm as Daihatsu president and will lead the revamped team.
  • When will the appointment take effect?

    The appointment shall take effect beginning March 1, 2024.
  • In a press conference, Toyota and its subsidiary company announced that Daihatsu chairman Sunao Matsubayashi, and president Soichiro Okudaira shall step down from their respective posts beginning March 1, 2024.

    Meanwhile, Masahiro Inoue shall take the helm as Daihatsu president and will lead the revamped team.

    Currently, Inoue is Toyota Latin America and Caribbean Region’s chief executive officer.

    “Daihatsu has decided to make the following appointments to its Board of Directors, effective March 1, 2024. From now on, under the new structure, we will thoroughly implement measures to prevent recurrence and work toward Daihatsu’s future revitalization. Toyota Motor Corporation will also continue to support the new Daihatsu,” Daihatsu explained in a press statement.

    Meanwhile, Daihatsu has been removed from the Commercial Japan Partnership Technologies Corporation (CJPT) following the former’s request.

    Daihatsu said that CJPT has decided to accept its request.

    In a separate press release, the mother company noted that the subsidiary will be excluded from all agreements, including the joint planning agreement. In addition, Daihatsu's 10-percent equity stake in CJPT will be transferred to Toyota Motor Corporation.

    The same measures will also be taken for Commercial Japan Partnership Technologies Asia Company, Limited — a new company that was established in Thailand in 2023.

    To note, Daihatsu joined CJPT in July 2021 with the aim of accelerating efforts toward carbon neutrality through the diffusion of CASE technologies in mini vehicles.

    Screenshots from Daihatsu Youtube page

    Also read:

    MLIT revokes certification of select Toyota, Daihatsu, Mazda models

    Daihatsu to follow MLIT directive regarding irregularity issues

     Toyota to support Daihatsu in irregularity ordeal

    Ruben Manahan IV

    Ruben Manahan IV

    Started his journalism stint as a cub reporter for a local daily. A certified news junkie, Fort had the chance to cover various beats—ranging from politics to lifestyle. However, his heart now belongs to motoring.

    Read Full Bio

    Sell your car at the best price

    Verified and genuine buyers Verified and genuine buyers
    Free listing Free listing
    List your car

    Trending & Fresh Updates

    You might also be interested in

    • News
    • Featured Stories

    Featured Cars

    • Upcoming
    • Kia Carens 2025
      Kia Carens 2025
      ₱1.57 Million Expected Price Manila
      Expected Launch TBA Alert Me When Launched
    • Toyota Vios 2025
      Toyota Vios 2025
      ₱832,000 Expected Price Manila
      Expected Launch TBA Alert Me When Launched
    • MG RX8
      MG RX8
      ₱1.05 Million Expected Price Manila
      Expected Launch TBA Alert Me When Launched
    • Omoda 7
      Omoda 7
      ₱1.5 Million Expected Price Manila
      Expected Launch TBA Alert Me When Launched
    • Nissan Ariya ev
      Nissan Ariya
      ₱5 Million Expected Price Manila
      Expected Launch TBA Alert Me When Launched

    Latest Car Videos on Zigwheels

    Zigwheels
    • 2025 Honda HR-V RS e:HEV Review | Carmudi Philippines
      2025 Honda HR-V RS e:HEV Review | Carmudi Philippines
      24 Nov, 2025 .
    • Honda Will NEVER Admit How Good the Brio Is - 2025 Honda Brio RS POV Review | Zigwheels.Ph
      Honda Will NEVER Admit How Good the Brio Is - 2025 Honda Brio RS POV Review | Zigwheels.Ph
      24 Nov, 2025 .
    • 2025 Isuzu mu-X LS-E 4x4 Review | Zigwheels.Ph
      2025 Isuzu mu-X LS-E 4x4 Review | Zigwheels.Ph
      24 Nov, 2025 .
    • Top Picks From Every Brand at the Autofocus Test Drive Festival | ZList S03E06
      Top Picks From Every Brand at the Autofocus Test Drive Festival | ZList S03E06
      18 Nov, 2025 .
    • 2026 MG TRQ L 4x2 Review | Zigwheels.Ph
      2026 MG TRQ L 4x2 Review | Zigwheels.Ph
      18 Nov, 2025 .
    • 2026 Toyota Land Cruiser FJ Preview | Zigwheels.Ph
      2026 Toyota Land Cruiser FJ Preview | Zigwheels.Ph
      18 Nov, 2025 .
    • 2025 Toyota Camry V Review | Zigwheels.Ph
      2025 Toyota Camry V Review | Zigwheels.Ph
      18 Nov, 2025 .
    • Honda 0 Series Preview | JMS 2025 | Zigwheels.Ph
      Honda 0 Series Preview | JMS 2025 | Zigwheels.Ph
      06 Nov, 2025 .
    • 2025 Subaru Evoltis Walkaround | Zigwheels.Ph
      2025 Subaru Evoltis Walkaround | Zigwheels.Ph
      06 Nov, 2025 .
    • 2025 Geely Coolray Review | Zigwheels.Ph
      2025 Geely Coolray Review | Zigwheels.Ph
      06 Nov, 2025 .
    Watch Car Videos

    Car Articles From Carmudi

    • journal
    • advice
    • financing
    • insurance
    • HCPI highlights 6th-gen Honda Prelude prior to PH retail
      HCPI highlights 6th-gen Honda Prelude prior to PH retail
      Ruben Manahan IV, Today
    • Increased gasoline prices welcome month of Dec.
      Increased gasoline prices welcome month of Dec.
      Paulo Papa, Dec 01, 2025
    • 10th PIMS moves to June 2026
      10th PIMS moves to June 2026
      Ruben Manahan IV, Dec 01, 2025
    • Will Honda Cars PH reveal the 6th-gen Prelude this weekend?
      Will Honda Cars PH reveal the 6th-gen Prelude this weekend?
      Ruben Manahan IV, Dec 01, 2025
    • YSS Automotive Suspension PH unveils latest products for SUV, pickups
      YSS Automotive Suspension PH unveils latest products for SUV, pickups
      Ruben Manahan IV, Nov 27, 2025
    • Register & get OR/CR for your imported car the right way
      Register & get OR/CR for your imported car the right way
      Carmudi PH, Apr 16, 2025
    • How to handle a checkpoint: The right and wrong moves
      How to handle a checkpoint: The right and wrong moves
      Carmudi PH, Apr 14, 2025
    • Don’t risk it: Here’s how to confirm driver’s license validity
      Don’t risk it: Here’s how to confirm driver’s license validity
      Carmudi PH, Apr 08, 2025
    • Your complete guide to a Non-Professional Driver’s License
      Your complete guide to a Non-Professional Driver’s License
      Carmudi PH, Apr 04, 2025
    • Fixing errors or updating info? How to revise your driver’s license
      Fixing errors or updating info? How to revise your driver’s license
      Carmudi PH, Apr 02, 2025
    • First time buying a car? Here’s what to know about loans
      First time buying a car? Here’s what to know about loans
      Carmudi PH, Apr 10, 2025
    • Fast-track your car loan payoff with these hacks
      Fast-track your car loan payoff with these hacks
      Carmudi PH, Apr 06, 2025
    • Pasalo Car Financing: How it works & what to watch out for
      Pasalo Car Financing: How it works & what to watch out for
      Carmudi PH, Apr 03, 2025
    • Car loan issues? Here’s how to resolve disputes in the Philippines
      Car loan issues? Here’s how to resolve disputes in the Philippines
      Carmudi PH, Mar 22, 2025
    • Need better auto loan terms? Here’s how to refinance
      Need better auto loan terms? Here’s how to refinance
      Carmudi PH, Mar 21, 2025
    • Car Flooding 101: What to do and when insurance will cover the damage
      Car Flooding 101: What to do and when insurance will cover the damage
      Carmudi PH, Dec 03, 2025
    • 4 Smart reasons you should avoid making small car insurance claims
      4 Smart reasons you should avoid making small car insurance claims
      Carmudi PH, Dec 01, 2025
    • Essential facts about total loss in car insurance: A simple guide for Filipino drivers
      Essential facts about total loss in car insurance: A simple guide for Filipino drivers
      Carmudi PH, Nov 28, 2025
    • Difference between basic car insurance and add-ons: Insights for Filipino drivers
      Difference between basic car insurance and add-ons: Insights for Filipino drivers
      Carmudi PH, Nov 26, 2025
    • Essential rights and duties every car insurance policyholder in the Philippines should know
      Essential rights and duties every car insurance policyholder in the Philippines should know
      Carmudi PH, Nov 24, 2025

    Compare

    You can add 3 variants maximum*