Hyundai and Sony partner anew with 'Spider-Man: Across the Spider-Verse’

Hyundai and Sony partner anew with 'Spider-Man: Across the Spider-Verse’

MANILA: Hyundai Motor Company and Sony Pictures are collaborating once more — as the animated movie "Spider-Man: Across the Spider-Verse" includes a flying version of the company's Prophecy concept EV model and its future mobility vision. The Hyundai Ioniq all-electric cars are also highlighted in a coordinated international marketing effort.

KEY TAKEAWAYS

  • What is the goal of featuring Hyundai in the Sony Pictures' movie?

    The project is the result of a global promotional alliance Hyundai Motor signed with Sony Pictures in 2020 to highlight the business's ambition for human-centered mobility through technical advancements.
  • What other Hyundai vehicles have made an appearance in Sony movies?

    The Ioniq 5 dedicated EV and Tucson SUV were featured in the previous installments of
  • The project results from a global promotional alliance Hyundai Motor signed with Sony Pictures in 2020 to highlight the business's ambition for human-centered mobility through technical advancements. The Ioniq 5 dedicated EV and Tucson SUV were featured in the previous installments of "Spider-Man: No Way Home" (2021) and "Uncharted" (2022), which also featured the Tucson Beast concept SUV and several production vehicles. The follow-up to the Academy Award-winning animated feature "Spider-Man: Into the Spider-Verse" (2018) is titled "Spider-Man: Across the Spider-Verse."

    Hyundai x Spider Man Across the Spiderverse (1)

    In addition, Sony Pictures and Hyundai Motor are working together on a multifaceted global marketing campaign that will launch between May and July. A new song written and performed by Metro Boomin is used in an animated TV commercial for the campaign that also involves Spider-Man, the Ioniq 5 and 6, and Spider-Man.

    Likewise, there is Spider-Verse-related social media content, a behind-the-scenes film showcasing Hyundai's future mobility concepts that combines Hyundai and Sony's collaborative history on the movie development process, and a physical promotional display.

    Hyundai x Spider Man Across the Spiderverse (2)

    “Through our partnership, we aim to present our future mobility vision with entertainment content that younger generations love,” Senior Vice President and Global Chief Marketing Officer at Hyundai Motor Company Sungwon Jee said. “This campaign will be welcomed by customers and we hope to build a positive momentum for the Hyundai brand.”

    Images from Hyundai

    Also read: Hyundai Presents Restored 1974 Pony Coupe Concept

    Dylan Afuang

    Dylan Afuang

    Growing up in the 2000s, Dylan browsed through car magazines before reading proper books, and watched motoring TV shows as often as he did cartoons. So, talking about cars came natural to him. His dream car is the Honda S2000.

    Read Full Bio

    Sell your car at the best price

    Verified and genuine buyers Verified and genuine buyers
    Free listing Free listing
    List your car

    Hyundai Car Models

    • Hyundai Palisade
      Hyundai Palisade
    • Hyundai H-100
      Hyundai H-100
    • Hyundai Santa Fe
      Hyundai Santa Fe
    • Hyundai Staria
      Hyundai Staria
    • Hyundai Stargazer
      Hyundai Stargazer
    • Hyundai Tucson
      Hyundai Tucson
    • Hyundai Creta
      Hyundai Creta
    • Hyundai Stargazer X
      Hyundai Stargazer X
    • Hyundai Custin
      Hyundai Custin
    • Hyundai Ioniq 5
      Hyundai Ioniq 5
    Hyundai Cars Price

    You might also be interested in

    • News
    • Featured Stories

    Latest Hyundai Car Videos on Zigwheels

    Zigwheels
    • 2024 Hyundai Stargazer X Spec Guide | Zigwheels.Ph
      2024 Hyundai Stargazer X Spec Guide | Zigwheels.Ph
      16 Apr, 2024 .
    • 2024 Hyundai Stargazer X First Drive | Zigwheels.Ph
      2024 Hyundai Stargazer X First Drive | Zigwheels.Ph
      21 Mar, 2024 .
    • 2024 Hyundai Stargazer X First Look | Zigwheels.Ph
      2024 Hyundai Stargazer X First Look | Zigwheels.Ph
      20 Nov, 2023 .
    • Worry-free travels with the 5-star safety MPV – The Hyundai Stargazer
      Worry-free travels with the 5-star safety MPV – The Hyundai Stargazer
      25 Oct, 2023 .
    • 2024 Hyundai Custin Premium First Look | Zigwheels.Ph
      2024 Hyundai Custin Premium First Look | Zigwheels.Ph
      25 Oct, 2023 .
    • 2023 Hyundai Creta GLS Review | Zigwheels.Ph
      2023 Hyundai Creta GLS Review | Zigwheels.Ph
      25 Oct, 2023 .
    • 2023 Hyundai Ioniq 5 Review | Zigwheels.Ph
      2023 Hyundai Ioniq 5 Review | Zigwheels.Ph
      28 Aug, 2023 .
    • Hyundai Cebu Drive with Creta and Stargazer | Zigwheels.Ph
      Hyundai Cebu Drive with Creta and Stargazer | Zigwheels.Ph
      31 Mar, 2023 .
    • 2023 Hyundai Tucson GLS Review | Zigwheels.Ph
      2023 Hyundai Tucson GLS Review | Zigwheels.Ph
      09 Mar, 2023 .
    • The Cars of the 10th Philippine Electric Vehicle Summit | Zigwheels.Ph
      The Cars of the 10th Philippine Electric Vehicle Summit | Zigwheels.Ph
      16 Nov, 2022 .
    Latest Hyundai Car Videos

    Hyundai Car Articles From Carmudi

    • journal
    • Hyundai Motor PH utilizes Karrera Showroom to highlight N models
      Hyundai Motor PH utilizes Karrera Showroom to highlight N models
      Ruben Manahan IV, Jun 19, 2024
    • Hyundai Motor PH to put up Tacloban dealership
      Hyundai Motor PH to put up Tacloban dealership
      Ruben Manahan IV, May 29, 2024
    • Initial Hyundai N units to arrive in PH by Jul. 2024
      Initial Hyundai N units to arrive in PH by Jul. 2024
      Ruben Manahan IV, May 14, 2024
    • Hyundai to unveil N to PH in Apr.
      Hyundai to unveil N to PH in Apr.
      Ruben Manahan IV, Mar 22, 2024
    • PH K-drama adaptation to showcase Hyundai nameplates
      PH K-drama adaptation to showcase Hyundai nameplates
      Paulo Papa, Mar 20, 2024

    Compare

    You can add 3 variants maximum*