Hyundai reveals first-ever compact EV under Ioniq sub-brand

MANILA: Hyundai Motor Company (HMC) has launched its premier compact electric vehicle concept under the Ioniq sub-brand at the IAA Mobility 2025 in Munich, Germany.

The debut of the vehicle — named Concept Three — represents the automaker’s “commitment to offering exceptional electric vehicles (EV) in a rapidly evolving global market, where the focus shifts from technological advancement to experiences of emotional fulfillment.”

Aside from that, Hyundai said that the Concept Three signals its expansion into a new vehicle category, which complements its current midsize and large EV models.

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“Returning to IAA Mobility after four years away is a true milestone, and such an occasion deserves a milestone car,” Hyundai Motor Europe President and Chief Executive Officer Xavier Martinet said.

“Concept Three represents the next step in Hyundai Motor’s electrification journey. With its compact dimensions and Art of Steel design language, it embodies our vision of delivering mobility that is practical, accessible and emotionally resonant,” he added.

Concept car specifications

Here are some details about the Hyundai Concept Three.

On paper, the electrified concept tapes in at:

Overall dimensions (length, width, height; in millimeters [mm>)	4,287 x 1,940 x 1,428
Wheelbase (in mm)	2,722

It features a chiseled body that features an Aero Hatch profile, thanks to its distinct roofline combined with a vertical tailgate.

Aside from that, the Hyundai Concept Three sports a Parametric Pixel illumination system on both front and rear that are made more expressive — forming a gradient that adds depth and visual rhythm to the overall design.

Capping the vehicle’s modern design are its anodized-effect finish, lemon-tinted glass, and matching wheels.

Inside, the Hyundai Concept Three greets occupants with a cabin covered in Moonbeam Yellow. It also boasts modular “Bring Your Own Lifestyle (BYOL)” widgets that provide tailored experiences to let customers personalize their journey.

A character called Mr. Pix has been integrated throughout the car, offering “playful storytelling through ‘hidden surprises’ and interactive design elements.”

Sustainable materials like ocean waste textiles and lightweight aluminum foam have also been integrated into the Hyundai Concept Three’s interior to highlight the marque’s vision to reduce environmental impact while delivering premium design.

Ioniq in PH

Locally, Hyundai Motor Philippines is offering two Ioniq models at the following prices:

Model	Variants	Price
Ioniq 5	GL Standard Range GLS Standard GLS Long Range	P2.84 million P3.068 million P3.698 million
Ioniq 6	GLS	P3.798 million
Ioniq 9	EV Calligraphy AWD Long Range	P4.58 million

Also read:

Hyundai introduces all-new Ioniq 9, updates Ioniq 5

Hyundai Ioniq 6 N makes global debut at Goodwood

Hyundai Ioniq 5 sets new Guinness World Record

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