Jaguar Land Rover accelerates initiatives to become electric-first, modern luxury carmaker by 2030

MANILA: Jaguar Land Rover has announced its plans to accelerate its transition to becoming the leading modern luxury car manufacturer in the world.

Jaguar Land Rover stated that its Halewood plant in the UK will be transformed into an all-electric production facility. Its next-generation medium-size SUV architecture will now be fully electric.

Jaguar Land Rover Chief Executive Officer Adrian Mardell updated the global media on the company's progress toward its financial targets of achieving a net cash-positive position by FY25 and double-digit EBIT by 2026. He also reaffirmed Jaguar Land Rover's commitment to its Reimagine strategy, which aims to transform the company as an electric-first, modern luxury car manufacturer by 2030.

“Two years ago, we launched our Reimagine strategy and since then we have made great progress, including launching two new critically acclaimed modern luxury Range Rover and Range Rover Sport models, joining the Defender family, for which there is record demand. We achieved this while navigating the headwinds of the pandemic and chip shortages, and successfully ramping up production of our most profitable models to deliver profit in the third quarter. Today, I am proud to announce we are accelerating our electrification path, making one of our UK plants and our next-generation medium-size luxury SUV architecture fully electric. This investment enables us to deliver our modern luxury electric future, developing new skills, and reaffirming our commitment to be carbon net zero by 2039,” Mardell said.

Jaguar Land Rover also announced it will begin to accept applications for client orders for the modern, all-electric Range Rover later this year. The first of Jaguar Land Rover's next-generation medium-size modern luxury SUVs will be an all-electric model from the Range Rover family, debuting in 2025 and manufactured at Halewood.

Even though Jaguar Land Rover's electrified modular architecture (EMA) will now be fully electric as the trend toward electrification in some markets grows, the flexible modular longitudinal architecture (MLA), on which the Range Rover and Range Rover Sport are built, will still be available, offering for internal combustion engine (ICE), hybrid, and battery electric vehicles (BEV) options. With this, Jaguar Land Rover has uncompromised freedom to modify its vehicle range to suit the requirements of various markets across the world that are progressing at different speeds toward electrified mobility.

Jaguar Land Rover will also adopt a House of Brands approach as the next step in its Reimagine strategy. This will strengthen the distinctive character of each of its brands — Range Rover, Defender, Discovery, and Jaguar — and speed up the realization of its ultimate goal to become the creators of the most coveted modern luxury automotive brands for the most discerning customers.

“Pivotal to our Reimagine strategy is the formation of the House of Brands, which is a natural evolution, with a purpose of elevating and amplifying the uniqueness of our characterful British marques. Our ultimate ambition is to build truly emotionally engaging experiences for our clients that, over time, will build long-term high equity for our brands and long-term sustainability for Jaguar Land Rover,” Jaguar Land Rover Chief Creative Officer Gerry McGovern stated.

Jaguar Land Rover also said that the first of three redesigned modern luxury Jaguars will be a four-door GT that will be produced in Solihull, West Midlands, UK. The new Jaguar will be built on a unique architecture, known as JEA, and will have more power than any previous Jaguar model, a range of up to 700km, and a starting price of £100,000. More information about the new four-door GT Jaguar will be revealed later this year before it goes on sale in select regions in 2024.

“We have radically reimagined Jaguar as a modern luxury brand. The key to Jaguar’s transformation is that the designs convey that they are a copy of nothing,” McGovern added.

“With Range Rover, the original luxury SUV, available for pre-order in pure electric form later this year, and the first of three breath-taking electric reimagined Jaguar models to be launched in 2025, we are stepping into an incredibly exciting new electric era for Jaguar Land Rover as a modern luxury business,” Mardell stated.

The next generation of Jaguar Land Rover vehicles will use electric drive units and battery packs made in the company's engine manufacturing center in Wolverhampton, UK, which presently manufactures Ingenium internal combustion engines for Jaguar Land Rover's vehicles. Its name will be changed to Electric Propulsion Manufacturing Center.

Jaguar Land Rover also announced that its stamping facilities, which prepare pressed body metalwork for its vehicles, will be expanded to serve an integral part in the company's electric future by providing bodywork for next-generation electric vehicles.

Photos from Jaguar Land Rover

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