Jaguar Land Rover targets to go all-electric by 2030

MANILA: Jaguar Land Rover introduced its new “Reimagine” global strategy which targets to convert the two British brands into an all-electric luxury car brand by 2030.

The carmaker’s game plan was announced by Jaguar Land Rover Chief Executive Officer Thierry Bollore through a recent video. According to him, “Jaguar Land Rover is unique in the global automotive industry. Designers of peerless models, an unrivalled understanding of the future luxury needs of its customers, emotionally rich brand equity, a spirit of Britishness and unrivalled access to leading global players in technology and sustainability within the wider Tata Group.”

Bollore added, “We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us.” The Reimagine plan aims to fully implement a pure electric architecture on all Jaguar models starting 2025. On the other hand, Land Rover is set to launch its first all-electric model in 2024. This will be followed by five other pure electric variants that will be released before the decade ends.

The new global strategy of Jaguar Land Rover promotes environmental and societal sustainability within the luxury sector. The brand has assigned a special team to manage the plan’s materiality, production, services, and circular economy investments.

Also included in the Reimagine plan is the development of clean fuel-cell power to help the two British car brands in successfully adopting a pure electric mobility by 2039.

To help Jaguar Land Rover in implementing this innovative strategy, Tata Motors will be collaborating with its wholly-owned subsidiary. “We have so many ingredients from within. It is a unique opportunity,” said Bollore. “Others have to rely solely on external partnerships and compromise, but we have frictionless access that will allow us to lean forward with confidence and at speed.”

Meanwhile, Tata Sons Chairman N Chandrasekaran stated, “The Reimagine strategy takes Jaguar Land Rover on a significant path of acceleration in harmony with the vision and sustainability priorities of the wider Tata Group. Together, we will help Jaguar realize its potential, reinforce Land Rover’s timeless appeal and collectively become a symbol of a truly responsible business for its customers, society and the planet.”

Jaguar Land Rover conceptualized the Reimagine strategy as part of its target to acquire good EBIT margin and positive cash net-of-debt by 2025.

To conclude the announcement video, Bollore stated, ““As a human-centred company, we can, and will, move much faster and with clear purpose of not just reimagining modern luxury but defining it for two distinct brands. Brands that present emotionally unique designs, pieces of art if you like, but all with connected technologies and responsible materials that collectively set new standards in ownership. We are reimagining a new modern luxury by design.”

Watch the full video here.

Photos from Jaguar Land Rover

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