Jeep voted 'Most Patriotic Brand' in US for 20 straight years

MANILA: As Jeep celebrates more than eight decades of freedom, adventure, passion and authenticity, it is marking another year as America’s most patriotic brand. For the 20th year in a row, the Jeep brand has been voted America’s most patriotic, according to the Brand Keys Most Patriotic Brands survey in the US.

Consumers surveyed based results on brands that best embody the value of patriotism in 2022.

In a statement, President and Founder of Brand Keys Robert Passikoff expressed: “The Jeep brand is a classic. Its ability to literally own the value of patriotism seems timeless. For the 20 years Brand Keys has conducted the Most Patriotic Brands survey, Jeep has been rated number one by consumers. 

“That value, ‘patriotism,’ is the emotional part of decision-making that accounts for an enormous portion of why consumers have emotionally engaged with the brand. Jeep resonates a degree of allegiance consumers recognize, appreciate and, most importantly, act upon when making a purchase decision. Consumers know there’s a difference between wrapping yourself in the flag and being a brand people believe has actually earned that right. Jeep earned it, owns it, and we congratulate them again this year.”

To determine the 2022 rankings, Brand Keys surveyed more than 5,800 consumers, aged 16 to 65 years and balanced for gender and political affiliation, assessed 1,172 brands, using Brand Keys emotional engagement measures.

The assessments evaluated brand resonance for patriotism, and the Jeep brand was identified as the best for meeting today’s patriotism challenges.

In a statement, Senior Vice President and Head of Jeep North America Jim Morrison shed light on how the brand elicited patriotism: “The Jeep brand is incredibly proud of its military heritage with origins that date back to 1941 — the birth of an iconic 4x4-capable vehicle the U.S. Army specifically requested.

“The Jeep brand has become synonymous around the world for outdoor adventure and freedom, and being recognized as America’s most patriotic brand for two decades running is a testament to our passionate Jeep community and to all those who protect our independence.”

As a tribute to US military members, Jeep is offering a military-themed limited-edition Freedom package for the 2023 Gladiator and Wrangler.

These SUVs feature military-themed exterior and interior design cues. Outside, they are equipped with an Oscar Mike emblem on the rear tailgate/swing gate, LED headlamps and fog lamps, body-color fender flares, a steel front bumper, steel rock rails, black wheels and accents, and an American flag decal on the sides. 

The interior highlights of the Gladiator Freedom and Wrangler Freedom include leather-trimmed cloth seats with black accent stitching.

With every Gladiator and Wrangler Freedom Edition sold, Jeep will make a US$250 donation to military charities. 

Photos from Jeep

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