WATCH: Jeep's global marketing campaign for ‘Jurassic World Dominion’

MANILA: The Jeep brand and Universal Pictures have partnered once again, this time to promote Universal and Amblin Entertainment's new Jurassic World Dominion film, the epic conclusion to the Jurassic era, which has enthralled audiences around the world for nearly three decades and grossed more than US$5 billion worldwide. On June 10, Jurassic World Dominion will be released in theaters worldwide. The Jeep Wrangler, Jeep Gladiator, and a vintage Grand Wagoneer are all featured in the film.

In a statement, Stellantis Global Chief Marketing Officer Olivier Francois said, “Almost 30 years ago, moviegoers saw Dr. Ian Malcom escape danger from dinosaurs in the original Jurassic Park film while riding in the back seat of a 1992 Jeep Wrangler. We paid homage to that iconic scene in the Jeep brand’s 2018 Big Game commercial, which then featured the new Jeep Wrangler, as the next extension of our relationship with Universal Pictures. Here we are now in 2022, and we continue to see the evolution of the Jeep brand around the world with electric plug-ins, including the Jeep Wrangler 4xe and Grand Cherokee 4xe, which are quite literally charged for any adventure.”

“The Jeep brand has substantially expanded in the three decades since the first appearance of the Wrangler in the original Jurassic Park film,” Jeep Chief Executive Officer Christian Meunier stated. “We have entered into new SUV segments, we have increased our global production footprint and, with the rollout of our 4xe electrified portfolio that includes the Wrangler 4xe, the Jeep brand is developing the most capable and sustainable 4x4 vehicles in the world, satisfying the needs of our expanding global Jeep community.”

Jurassic fans will be able to witness the epic conclusion to the era this summer as two generations come together for the first time. In Jurassic World Dominion, Chris Pratt and Bryce Dallas Howard star alongside Oscar winner Laura Dern, Jeff Goldblum, and Sam Neill in a bold, relevant, and spectacular new adventure that spans the globe.

Directed by Jurassic World architect and director Colin Trevorrow, Jurassic World Dominion is set four years after the destruction of Isla Nublar. Dinosaurs now coexist with humans and hunt alongside them all over the world. This balancing act will redefine the future and determine whether humans will continue to become the top predators on a planet they now share with the most terrifying creatures in history.

Jurassic World Dominion takes the US$5-billion franchise into new territory with never-before-seen dinosaurs, fast-paced action, and breathtaking visual effects.

Among the new cast members are DeWanda Wise, Emmy nominee Mamoudou Athie, Dichen Lachman, Scott Haze, and Campbell Scott. Dr. Henry Wu is still played by BD Wong, Franklin Webb is played by Justice Smith, Dr. Zia Rodriguez is played by Daniella Pineda, and Barry Sembene is played by Omar Sy.

“The Jurassic film series is known for its epic scope and thrilling action and Jurassic World Dominion is taking audiences on an adventure where no Jurassic film has gone before. The Jeep brand has been driving our audiences on unimaginable adventures, on-screen and off, since the first film in 1993 and we’re thrilled to share the road with them, this time and every time,” Universal Pictures Franchise Management, Brand Management, and Global Partnerships President David O’Connor said.

Trevorrow and Emily Carmichael wrote the screenplay based on a story by Derek Connolly and Trevorrow with characters developed by Michael Crichton. The film  is produced by renowned franchise producers Frank Marshall p.g.a. and Patrick Crowley p.g.a., with Steven Spielberg, Alexandra Derbyshire, and Trevorrow serving as executive producers.

Watch the Jeep brand commercial celebrating Jurassic World Dominion here.

Photos from Jeep

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