MANILA: The switch to varied electrified cars (xEVs) is increasing quickly in the Philippines, where the market is now experiencing the fastest adoption rates since the country's first hybrid electric vehicle (HEV) was made available for purchase in 2009.

Toyota Motor Philippines (TMP) is at the forefront of this transition, with 95% of xEV customers in the Philippines currently driving an electrified model from Toyota and Lexus lines. Toyota’s ground-breaking HEV Prius kicked off the electrification trend when TMP introduced it 13 years ago.

According to the most recent official statistics provided by the Chamber of Automotive Manufacturers of the Philippines (CAMPI), as of the end of June 2022, there had already been 1,013 xEVs sold in the market, exceeding the total amount for 2021 (843), as well as 2020 (378).

A total of 962 of the 2022 year-to-date sales are Toyota and Lexus models.

Toyota and Lexus offer the widest range of HEVs in the country today with multiple variants across 10 models. Toyota offers the Corolla Altis, Corolla Cross, Prius, Camry, and RAV 4, while Lexus offers the IS, ES, LS, NX and RX.

Toyota supports a variety of strategies for attaining carbon neutrality quickly and on a large scale. Across the globe, Toyota offers a wide selection of xEVs, including HEVs, plug-in hybrid electric vehicles (PHEV), battery electric vehicles (BEV), and hydrogen-powered fuel cell electric vehicles (FCEV). These vehicles are being introduced in various regions based on the readiness of the market and infrastructure to power these cars with clean energy.

By selling more than 20 million of their electrified cars to date, Toyota and Lexus have contributed to a global CO2 emissions reduction of more than 160 million metric tons.

TMP President Atsuhiro Okamoto welcomes this development and believes the Philippines will soon be making significant contributions to one of the ultimate global goals of reaching net-zero carbon dioxide emissions in transportation.

“We are optimistic that we can experience the environmental benefits of electrified vehicles with Toyota taking the lead while always ensuring ‘Mobility for All’ where no one is left behind,” Okamoto said.

TMP's range of HEVs are positioned to offer affordable access to electrified technology. HEVs do not rely on charging from fossil-based power sources, but instead generate their own power through self-charging systems.

“Additionally, we have been making ownership of electrified vehicles more attractive with incentives like the extended eight-year battery warrant, Okamoto added.

“Looking toward the future, we hope to further expand our xEV line-up and offer more choices This is in line with Toyota’s challenge of achieving Carbon Neutrality by 2050 and continuing our pioneering role in environmental leadership towards all of society.”

Photos from Toyota Motor Philippines, Lexus Philippines, and Roy Robles 

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