Grab PH rolls out Women Program initiative

MANILA: Grab Philippines has rolled out its latest initiative, dubbed Women Program.

Per the company, the said program runs under its social campaign GrabAsenso and aims to support women in the country to become driver-partners on its platform.

“The Women Program is a key pillar of GrabAsenso, which is a multi-faceted initiative that is geared towards enhancing the lives of Grab driver-, delivery-, and merchant-partners. Leveraging its strong and expansive presence in the country, technology, and robust partner ecosystem, Grab has rolled out GrabAsenso to create a tangible impact on livelihood creation, upskilling, and gender equality and inclusivity,” Grab Philippines wrote in a press release.

Through Grab Philippines’ Women Program initiative, the local arm of the super-app brand looks to lower the barriers for women to gain equitable access to earning opportunities as a Grab driver-partner.

To achieve its goal, Grab Philippines has select training programs and a wide range of community activities designed to help its female associates. These include training modules for vehicle maintenance and servicing, customer service, defensive driving, Women Protection and Policy, Gender-Fair Languages and Images, Safe Space Act, and basic first aid.

Grab Philippines has also teamed up with the Technical Education and Skills Development Authority, Metropolitan Manila Development Authority, Philippine Commission for Women, and the Philippine Red Cross, to conduct these women-centric trainings.

Further, Grab will facilitate relevant communities to enable new and existing women partners to connect, share, and support one another. In addition, offline engagement activities will also be organized so they can further engage and strengthen their relationships.

“As a female leader in what many regard as a male-dominated space, I am committed to rallying everyone at Grab, especially all female leaders, to create more opportunities for womankind — lifting more people as we rise as leaders and as a company. This ethos is deeply rooted in our philosophy that growth is not just about business and operations; it’s about responsible, inclusive, and empathetic growth. One that brings Filipinos to a world where everyone thrives regardless of background or gender,” Grab Philippines Country Head Grace Vera Cruz stated.

Photos from Grab Philippines

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