Here’s why Anne Curtis is fit to be Xpeng PH ambassador
Celebrity introduced during local brand launch
MANILA: Following the launch of its initial lineup for the local market, Anne Curtis was also introduced as Xpeng’s brand ambassador in the Philippines.
KEY TAKEAWAYS
Why did Xpeng choose Anne Curtis as its brand ambassador?
Xpeng Philippines chose Curtis because she reflects the brand's values of confidence, curiosity, and a forward-looking spirit.What does Anne Curtis say about her partnership with Xpeng?
Curtis said she became interested in the brand after driving the Xpeng L03. She described the vehicle as smart and stylish and expressed enthusiasm about introducing more Filipinos to electric mobility.In a statement, the brand’s local arm shared that the partnership with the actress, television host and recording artist Anne Curtis brings together one of the country’s most recognizable entertainment personalities and a global leader in AI-powered mobility to help usher in a new era of intelligent driving for Filipinos.
But why her? Here are some of the reasons why she was picked.
Per Xpeng Philippines, Curtis is the ideal brand ambassador as she reflects the brand’s values: confidence, curiosity and a forward-looking spirit.
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“As someone who has stayed at the top of her game across film, television, hosting, and music, she is an aspirational Filipino talent whose sophisticated yet approachable profile reflects Xpeng’s own path of redefining luxury mobility with Physical AI. Through this partnership, Xpeng aims to make advanced EV and intelligent vehicle technology feel closer to Filipino consumers,” the company noted.
“Anne brings together elegance, energy, intelligence, and authenticity,” Xpeng Southeast Asia Marketing Director Hanna Tao was quoted saying.
“She is modern, stylish, and constantly evolving, while staying true to her audience. As we begin our journey in the Philippines, we are excited to have her as our partner in bringing Xpeng’s premium and human-centered vision of intelligent mobility to Filipino drivers,” she added.
For her part, Curtis noted that the partnership with Xpeng became smooth sailing with the L03.
“Ever since I first drove the Xpeng L03, I’ve wanted people to experience it for themselves. It’s smart, stylish, and makes every drive feel new and exciting. If you’ve been waiting for the right time to go electric, Xpeng makes it so easy to say yes. I’m happy that more Filipinos will soon be able to drive an Xpeng home,” she explained.
Last month, Xpeng Philippines unveiled the X9 seven-seater multi-purpose vehicle and the L03 sport utility vehicle coupe. Aside from that, the company previewed X2 flying car and IRON humanoid robot.
Also read:
Xpeng X9 gains 5-star ANCAP safety rating
Xpeng starts pre-order period for PH-version L03, X9 pricing
Xpeng PH to bank on AI mobility
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