2026 Ford PH Skills Olympics puts technicians, service advisors to test anew

MANILA: The recent staging for the Ford Skills Olympics in the Philippines continues to ensure that the brand’s local technicians and service advisors are ready to raise the standards of its customer service.

In a statement, the Blue Oval marque’s arm in the country shared that the annual competition serves as a platform to strengthen technical capabilities and demonstrates how dealer service team members play an important role in delivering the brand’s promise of uncompromised quality—brings to life Ford Family Guarantee.

A total of 452 technicians and 154 service advisors across Ford Philippines’ 50-dealer strong network nationwide took part in the 2026 Ford Skills Olympics selection process—with seven representatives from the different dealer groups advancing to compete at the national level.

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Conducted for the first time at the  new Ford Learning Center, the competition featured two key categories:

• Service Technician Competition
• Service Advisor Competition

In the Service Technician category, Ford Ilocos Norte’s Christian Paul Barroga was this year’s champion followed by Ford Sta. Rosa’s Kenneth Dimatulac and Ford Global City’s Jerick Valencia at second and third places, respectively.

For the Service Advisor category, Ford Subic’s Emilio Hermida was the declared winner—with Ford Manila Bay’s Jeffrey Cruz on second spot and Ford Cebu’s Sean Kelvin Guangco at third.

Here are their rankings at a glance:

Category	Winners
Service Technician	First: Christian Paul Barroga (Ford Ilocos Norte) Second: Kenneth Dimatulac (Ford Sta. Rosa) Third: Jerick Valencia (Ford Global City)
Service Advisor	First: Emilio Hermida (Ford Subic) Second: Jeffrey Cruz (Ford Manila Bay) Third: Sean Kelvin Guangco (Ford Cebu)

The local technician champion will don the country’s at the Ford International Markets Group (IMG) Skills Olympics in Bangkok next month, where they will go against Skills Olympics champions from other Ford markets.

“The Ford Skills Olympics is an important Ford program as it helps us benchmark our capabilities, share best practices, identify opportunities for development, and inspire one another to raise the bar,” Ford Philippines Managing Director Pedro Simoes was quoted as saying.

“The competition strengthens a culture in which excellence is not occasional—it is practiced every day, in every dealership, for every customer,” he added. 

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