Omoda global sales breach 147k-unit mark in 2023

MANILA: Omoda ended 2023 on a high note after its cumulative sales worldwide reached more than 147,000 units.

In a statement, the Chinese automaker claimed that such retail volume highlights its momentum, with the brand strategically positioning in Southeast Asia as its market of focus.

Per Omoda, its new energy strategic plan has caught attention — ringing endorsements from governments in several Southeast Asian countries.

The company noted that late last year, Indonesian Coordinating Minister for Economic Affairs Airlangga Hartarto and Anhui Province (China) Deputy Governor Shan Xiangqian lauded the Omoda E5 and its technologies during the model’s roll-off ceremony.

After receiving the same model as a gift, Malaysian Minister of International Trade and Industry Tengku Zafrul Abdul Aziz also acknowledged Omoda’s accomplishments in its country and the contributions to the new energy sector.

The Chery-owned brand also recalled that then Consul General of the Republic of Philippines in Shanghai Josel Francisco Ignacio was able to test drive the Omoda 5 in its home country and recognized its design aesthetics and comfortable driving features.

In November 2023, Chery International General Manager for Eastern Europe and Asia Pacific Jeff Liu along with other executives met with Department of Trade and Industry-Industry Development Group Undersecretary Dr. Ceferino Rodolfo. Both parties engaged in extensive discussions regarding Omoda’s development in the Philippines and future strategic planning for new energy.

Aside from that, Omoda also had numerous brand initiatives in the Philippines prior to its awaited official launch. The string of projects includes the signing of a memorandum of understanding with Banco de Oro to deliver financial services to consumers in the country.

For 2024, the Chinese automotive marque’s local arm is set to boost its presence in the market offering its product in the country. The firm also confirmed the Omoda 5 EV’s arrival.

“Looking into the future, Omoda will remain true to its founding purpose and build upon its presence in the Philippines. It will further accelerate the advancement of its new energy strategy, contributing fresh impetus to the green and sustainable development of not only the Philippines but the entire Southeast Asian region,” Omoda noted.

Photos from Ruben Manahan IV, Omoda and Jaecoo Philippines

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