SAIC Motor to introduce 17 all-new models over next 3 years
Vehicle launches part of adopting new global strategy
MANILA: A total of 17 all-new vehicles under SAIC Motor will be launched globally over the next three years.
KEY TAKEAWAYS
What is SAIC Motor's new strategy all about?
The company's new plan is to tailor-fit offerings and services to fit the needs of each regional market.What is SAIC Motor doing in Southeast Asia to ensure its strong presence in the market?
The company is forging local partnerships, enabling job creation, and exploring future knock-down assembly operations to support long-term economic and industrial growth.The global company shared such a thrust in a statement as part of a new global strategy that will focus on “combining global innovation with deep local engagement by tailoring smart, new energy vehicles and services to the unique needs of each regional market.”
Photo by Ian Matthew CunananUnder the said strategy, SAIC Motor-produced models fitted with next-generation hybrid electric powertrain systems will target mainstream global markets, while breakthrough innovations (solid-state batteries, for example) are set to enter practical application.
To note, the brands under SAIC Motor are the following:
- Morris Garages (MG)
- Maxus
- Roewe
- IM Motors
According to SAIC Motor, the company is dividing its global markets into strategic regions. It is also moving from scale to value creation, and from product output to global standards.
Photo by Ruben Manahan IVThe firm noted that it will leverage on first-mover advantages in intelligent and electrified technology to provide personalized smart mobility solutions tailored to regional needs.
Photo from MG Motor PhilippinesOverseas markets will enjoy soft and hardware upgrades for their cabin, along with region-specific application ecosystems.
Strengthening efforts in SEA
Further, SAIC Motor shared that bolstering its efforts in Southeast Asia — with a strong focus in the Philippine market.
This as the company is forging local partnerships, enabling job creation, and exploring future knock-down assembly operations to support long-term economic and industrial growth.
In the Philippines, the firm is prioritizing a comprehensive after-sales experience that is accessible, reliable, and rooted in “malasakit” (genuine care and compassion).
MG PH thrust
MG Motor Philippines — a SAIC-Motor-led distributor — is continuously growing its dealership network to ensure customers will have access to its offerings.
Photo from SAIC Motor PhillippinesFollowing its 100th anniversary in 2024, MG Philippines has recently launched the campaign “Made Global. Made Great.” — a reflection of MG’s commitment to delivering world-class vehicles designed for the needs of the modern Filipino driver.
Also read:
SAIC Motor sells 285k NEVs from Jan.-Apr. 2024
SAIC Motor places 93rd in 2024 Fortune Global 500 list
9th PIMS: SAIC Motor PH to bring in MG HS PHEV?
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