Takeda to head Geely PH starting 2024

MANILA: Sojitz G Auto Philippines (SGAP) has named Naoyuki Takeda as its incoming president and chief executive officer.

The company said that Takeda will take over the local distributor of Geely beginning January 1, 2024 — replacing Yugo Kiyofuji, who held the company helm since April last year.

According to SGAP, Takeda has an extensive background in the Philippine automotive industry as part of his recent assignments include "pivotal roles at MMPC Auto Financial Services and JACCS Finance Philippines for over six years until 2022."

“His comprehensive understanding of various facets within the automotive industry positions him as a seasoned expert capable of navigating the challenges and opportunities in the Philippine market,” the firm said in a statement.

As a sign of support, Geely Automobile International Corporation (GAIC) Regional Sales Director Will Wan lauded Takeda’s appointment.

“Mr. Takeda’s appointment as President and CEO of SGAP marks an exciting new era for Geely in the Philippines. His wealth of experience and strategic vision will be key in realizing our aspiration to introduce exciting models tailored to fit the evolving Filipino auto market,” Wan said.

For his part, Takeda expressed elation for his new role.

"I am honored to lead SGAP into this new era of growth and innovation. With the support of GAIC and our dedicated team, we look forward to introducing cutting-edge mobility solutions that will bring exceptional automotive experiences for the Filipinos while we will continue improving our customer service,” he shared.

According to him, Kiyofuji will focus on the other aspects of the auto business in Sojitz’ Headquarters in Tokyo “where his distinct management capabilities are required.”

He has completed his mission in SGAP in a very short time, making vast improvements in the organization, particularly in various systems processes and parts availability,” the incoming leader noted.

Photos from Sojitz G Auto Philippines

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