Toyota Motor PH commits to planting 1-M trees by 2030

MANILA: Toyota Motor Philippines (TMP) has committed to planting one million trees by 2030.

Through its “All Toyota Green Wave Project," volunteers participated in a mangrove planting activity at a National Greening Program (NGP) site in Unisan, Quezon.

TMP President Masando Hashimoto spearheaded the volunteer group, which included TMP team members, TMP Foundation officers, Toyota Lucena City, Department of Environment and Natural Resources (DENR) representatives, local government officials, and members of people’s organization.

Together, group planted some 13,000 mangrove seedlings.

Following the planting, the Wild Bird Club of the Philippines led TMP volunteers in a bird watching activity to record avian species and assess the area’s interconnected biodiversity.

At the time of writing, TMP also adopted a total of 108 hectares under the DENR’s NGP, with sites in upland and coastal areas in Cavite, Laguna, Batangas, and Rizal. These efforts address vital ecosystems like the Sierra Madre and the Verde Island Passage.

The Unisan planting site will be officially adopted and marks the final location for TMP to cover the CALABARZON (Cavite, Laguna, Batangas, Rizal, and Quezon) region (Region IV-A).

“To mark 10 years of this project, I am proud to announce TMP’s commitment to plant one million trees by 2030,” Hashimoto was quoted as saying.

“The 13,000 mangrove seedlings we are planting today are part of this goal, in addition to those we have already planted in other parts of CALABARZON. Our work here in Quezon marks our last stop in this region, but our one-million-tree challenge continues,” he added.

Per the local subsidiary of the Japanese automotive brand, it looks to scale its climate action beyond carbon reduction through nature-positive activities and carbon offsetting. On that note, TMP has pledged to expand its efforts by increasing annual targets, adopting new sites nationwide, and engaging volunteers both within and outside the Toyota network.

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Other conservation efforts

Two-time Paralympic swimmer and Global Team Toyota Athlete Ernie Gawilan led a coastal clean-up drive as part of the dual hero initiative in partnership with TMP and its dealer network nationwide.

In December 2024, Gawilan spearheaded the same environmental initiative in his hometown in Samal, Davao del Norte, which resulted in over 10,000 mangrove seedlings planted and 700 bags of waste collected from the shores.

Eco-friendly models

Toyota’s commitment to a cleaner environment is also reflected in its offerings. At the moment, the automaker’s local wing has the below electrified nameplates in its roster:

• Toyota Zenix
• Toyota Yaris Cross
• Toyota RAV4
• Toyota Camry
• Toyota Corolla Altis
• Toyota Alphard
• Toyota Corolla Cross

The company is also poised to release its newest hybrid vehicle later this month, in the form of the Toyota Ativ.

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