Harley-Davidson Asia holds first-ever virtual owners group rally

MANILA: On Friday, January 8, Harley-Davidson Asia Emerging Markets conducted its first-ever virtual Harley Owners Group (HOG) rally.

The digital event was participated in by more than 700 HOG members and 11,000 motorcycling experts from different countries all over Asia including Singapore, Vietnam, Taiwan, South Korea, Hong Kong, Philippines, Indonesia, Malaysia, and Thailand.

The event was live streamed on Harley-Davidson’s official Facebook page, where it garnered more than 77,000 views.

The program started with opening remarks by Harley-Davidson Asia Emerging Markets and India Managing Director Sajeev Rajasekharan who stated, “Harley-Davidson has always thrived upon sharing experiential events with our riders. With the physical barriers, we wanted to find a way to transcend borders and continue to connect with our riders. By hosting this virtually, riders across Asia can all unite and reignite the sense of camaraderie and love for freedom and adventure.”

A video showcasing the HOG community’s most memorable rides in 2020 was presented in the event.

Another event highlight was the custom bike poll wherein the attendees voted for the most outstanding custom bike among a roster of motorcycles that were creatively modified by Harley-Davidson owners. A customized 2018 Iron 883 by Davao-based Benedict Ang gathered the most number of votes.

International host and comedian Rishi Budhrani graced the event where he acknowledged some members of the community and asked them to share their experiences on being part of the group. Prizes were also given away to viewers who participated in the trivia games which featured questions related to the motorcycle brand. The event was further hyped up by the performances of Singaporean music duo Jack and Rai and Thai rockabilly band Trix ‘O’ Treat.

All HOG members who signed up and attended the virtual rally will receive a special event memorabilia patch, which they can claim at any Harley-Davidson dealership nationwide. They are also entitled for exclusive discounts on selected Harley-Davidson general merchandise.

After the successful digital rally, Harley-Davidson fans are now looking forward to the upcoming Model Year 2021 virtual launch event which will exhibit an exclusive preview of the brand’s newest motorcycles. Harley-Davidson leaders, bike designers, engineers and apparel makers are expected to join the brand’s next big event. The details of the launch were exclusively revealed on the recently concluded HOG virtual rally.

Photo from Harley-Davidson

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