Here's how BSB Junrose combat fake parts in PH

MANILA: BSB Junrose Corporation, which is now an official partner of Brembo for the Philippine market, shared how the two entities try to combat the sale of fake parts in the country.

For the unaware, the distributor of original equipment manufacturer parts for automobiles and motorcycles in the Philippines, will now play a pivotal role in ensuring the sufficient supply of Brembo braking solutions for Filipino customers.

On that note, the company shared how it is combating the sale of counterfeit products to unknowing buyers.

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QR codes, BSB Junrose logo

“Right now, if you look at Brembo components, you will see QR codes that you can scan with the Brembo app, then it will show you whether it is genuine or not,” BSB Junrose Corporation President Ian Bangayan told the Zigwheels Philippines.

“On our end, with BSB Junrose, we are weighing out placing our own logo on each of the boxes (Brembo products) in order for consumers to safely identify that this is from legitimate sources, or from a legitimate channel and not just from any run-of-the-mill factory,” he added.

That said, should the plan to add the company’s own logo to Brembo products materialize, buyers should have two safety nets to protect them from being scammed into purchasing fake items.

Fake products can compromise not only the item’s longevity but also the rider’s safety.

Industry initiative

BSB Junrose and Brembo’s move to ensure that buyers are not duped into spending money for fake parts coincides with the push to combat counterfeit products by major players in the local motorcycle industry.

Not too long ago, the Motorcycle Development Program Participants Association, Incorporated (MDPPA) — whose members include brands like Honda Philippines Incorporated, Kawasaki Motors Corporation, Suzuki Philippines Incorporated, and Yamaha Motor Philippines Incorporated — through its Tropang Maalam campaign, launched a program to inform motorists about the downsides of using fake motorcycle parts.

Relatedly, the organization also shared that the Federation of Asian Motorcycle Industries is also working to achieve a similar goal through the activities of its Intellectual Property Rights Subcommittee.

The group’s actions include consumer awareness campaigns and lobbying governments and their related agencies regarding the issue.

“To sustain the growth of MDPPA, we have to be more aggressive when it comes to pursuing our campaign for the fight against counterfeit spare parts and accessories, and this is a direct support to the Tropang Maalam campaign of the marketing group,” MDPPA Auditor Norminio Mojica was quoted as saying during the aforementioned press briefing.

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