Team Kramer: The Perfect Match for Jetour Auto PH

As a newcomer in the local automotive industry, Jetour aims not only to bring in the right products, but also to integrate the brand's message with the target market.

Jetour Auto Philippines, Inc. (JAPI) needed a familiar name that Filipinos could quickly connect the brand with — a personality that perfectly embodies the essence of the brand and everything it stands for. Few weeks before its launch, JAPI focused on finding someone who would represent its values and emphasize the importance of mobility.

Team Kramer

One family stood out among the rest — the Kramer family, which consists of the celebrity couple Doug and Chesca and their children Kendra, Scarlett, and Gavin.

The Kramers inspire other families to be better versions of themselves by sharing their amicable way of life, centered around tradition, respect, and quality and quantity of time spent with each other.

Sealing the deal

After the JAPI Board of Directors decided to reach out to the Kramers, JAPI Marketing Director May Moreno-De Los Santos spent days contacting Team Kramer's management. It took a few more weeks to get in touch with the family and find the points of agreement between Jetour and the Kramers. Fortunately, their wholesome and noble personalities turned out to be a perfect fit for Jetour.

In April, Team Kramer made their first appearance with Jetour at the 2023 Manila International Auto Show. Their presence significantly contributed in making Jetour known to the event attendees. Throughout the four-day auto show, Jetour was able to receive reservations from car buyers left and right despite being a newcomer in the local market.

Also read: Jetour PH to open 16 new dealerships this year

The Jetour X70

Team Kramer picked the Jetour X70 seven-seater SUV as their vehicle of choice.

The Jetour X70 features rugged aesthetics, spacious cabin, and agile performance. The Jetour X70 is a budget-friendly option for Filipino families, providing almost the same level of luxury and safety as the more expensive Jetour X70 Plus.

The Jetour Dashing

Doug and Chesca arrived at MIAS in the all-new Jetour Dashing, highlighting modern-day individuality.

With its stylish looks and heaps of tech features, the Jetour Dashing exudes a fun and youthful vibe that makes every trip pleasant and exciting.

Also read: Jetour PH partners with BPI for auto loan program on X70, Dashing models

Kendra’s surprise

During the shoot, Jetour surprised Kendra, the eldest of the siblings, with a Jetour Ice Cream EV in the chic Strawberry colorway.

The Jetour Ice Cream EV is Kendra's personal choice as her first car, commending its modern, eye-catching looks.

Also read: Jetour PH taps Maybank for promos on Ice Cream EV

Jetour is a versatile partner for Filipinos who want to make the most of their travels thanks to its extensive product lineup. Jetour aims to empower its customers to get out there, explore, and enjoy life to the fullest. As Team Kramer embarks on new experiences and adventures, Jetour is ready to accompany them on every drive.

Photos from Jetour Auto Philippines, Inc. and Team Kramer's Facebook page