Alice Dixson is Hongqi PH’s latest ambassador

Tokyo, Japan: Hongqi hailed Alice Dixson as its latest brand ambassador in the Philippines.

In a statement, the Chinese premium luxury marque shared that the former Binibining Pilipinas International (who is also part of the entertainment industry for over 30 years) “encapsulates Hongqi’s legacy of opulence.”

“As one of Asia’s oldest luxury vehicle manufacturers, guided by the creative vision of Giles Taylor, former Design Director of Rolls-Royce, Hongqi’s modern lineup reflects a seamless fusion of heritage and contemporary luxury, where tradition meets innovation in every curve and detail,” the company shared.

“Hongqi, like Alice Dixson, has perfected its style through the years; and as such, the brand has consistently delivered powerful vehicles that bring premium experiences,” it added.

Dixson expressed elation over the newly-forged partnership, saying that it was Hongqi’s bold vision and eagerness to embrace individual experiences that resonated with her.

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“Hongqi always looks to challenge the status quo, and push for excellence in everything they do,” she explained. “Their vision ‘I Decide What Drives Me’ isn’t just a motto, each drive has become a statement of your individuality. For me, what drives me is my passion and my courage, and that’s why I drive Hongqi.”

Further, Dixson also said that as an actress, model, mom, and now, Hongqi’s latest brand ambassador, she was impressed at the brand’s ability to balance style, performance, safety, and comfort— without compromising on sustainability and environmental responsibility.

She also noted that sustainability has always been important to her, inspiring her to live consciously and seek more eco-friendly modes of transportation, such as electric vehicles. “I’ve been considering switching to an electric vehicle for a while now, and Hongqi was already one of my top choices,” Dixson said.

“Even before they reached out, I was already familiar with the brand and impressed by what I learned — it consistently stood out as one of the best in the market. That’s why being part of the Hongqi family now feels like such a natural fit. I’m proud to represent a brand that delivers not just premium driving experiences but also champions sustainable and environmentally responsible mobility.”

Moreover, Dixson also hinted that Hongqi will unveil in the coming months, saying that she’s excited for what’s ahead.

Meanwhile, Hongqi Philippines and EVOxTerra President Rashid Delgado mentioned that the collaboration with Dixson reflects the brand’s commitment to excellence.

“Alice’s exquisite taste, adventurous spirit and values make her the perfect advocate to show the world what Hongqi is all about,” he said. “And with that, we're excited to officially have Alice, whose name and style speak for themselves, be the face of Hongqi as it drives into the future.”

To celebrate the partnership, Hongqi Philippines released its latest video featuring Dixson alongside the E-HS7 and the E-H7.

Also read:

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Hongqi plans to 'aggressively expand' this 2025

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