Aston Martin establishes partnership with Champagne Bollinger

MANILA: Aston Martin has brought in Champagne Bollinger as its latest lifestyle partner. The new partnership represents the historic connection between the United Kingdom and France.

Notably, both entities are also holders of “Royal warrants of appointment” - documentation that allows a brand to advertise the fact that they are suppliers to the royal family of the United Kingdom. In the case of Champagne Bolliger, it has been serving the British Royal Household since 1884. 

“At Aston Martin, we believe in creating unforgettable experiences that blend performance, craftsmanship, and artistry,” Director of Brand Diversification at Aston Martin Stefano Saporetti said. 

“The partnership with Champagne Bolliger exemplifies this spirit through its uncompromising quality, family heritage, and elegant design. We are delighted to welcome them into the Aston Martin world,” Saporetti added. 

For the unaware, Champagne Bolliger is based in Aÿ, France. It has been around since 1829, and it is known for using its own resident cooper to maintain over 4,000 oak barrels. 

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Latest Aston Martin partnerships

In 2025, Aston Martin strived to expand its lineup of lifestyle partnerships. Apart from Champagne Bollinger, the brand has already built a working relationship with Scottish whiskey distiller Glenfiddich. The luxury carmaker’s partnership with the whiskey maker was made official at this year’s Monterey Car Week, where it also showcased the Valhalla. 

The Gaydon-based carmaker also tapped Girard-Perregaux for a collaboration on a new timepiece earlier in the year. Specifically, the two brands previously introduced the Laureato Chronograph Aston Martin Edition - a limited edition timepiece with only 188 examples sold globally. 

Last year, Aston Martin also formed a fashion-related collaboration with Hugo Boss, which resulted in the “Boss X Aston Martin” collection of bespoke, car-inspired couture. 

Also read:

Aston Martin to run its 100th WEC race with Valkyrie

Aston Martin Vantage S becomes official F1 safety car

Aston Martin to showcase Valhalla with Glenfiddich at Monterey Car Week

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