Suzuki to adopt all-new emblem, unveiling set at JMS 2025

MANILA: A new company emblem will soon be used for vehicles offered by Suzuki Motor Corporation for the first time in 22 years.

Per the Japanese automobile and motorcycle manufacturer, its new emblem has been designed to reflect the marque’s newly established corporate slogan, “By Your Side.” In addition, its latest logo was made to embody unwavering commitment since its founding to “focus on the customer,” as well as new possibilities for the future.

The new Suzuki emblem will make its debut at the upcoming Japan Mobility Show 2025, where it will be used on the marque’s concept vehicles displayed in the auto expo.

New era, new emblem

According to Suzuki, the company has elected to don a new emblem not only to echo the aforementioned but also to show its willingness to take on new challenges for the future, which is translated by the flat design of the new logo.

“To express this enduring commitment, the outline of Suzuki's corporate identity, the iconic ‘S,’ has been retained, while a flat design suitable for the digital age has been adopted to represent new possibilities,” it wrote.

“In addition, the traditional chrome plating has been replaced with high-brightness silver paint to reduce environmental impact and express a shift toward a new era,” the Hamamatsu-headquartered firm added.

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Reiterating the company’s reasoning for the new emblem, Suzuki Representative Director and President Toshihiro Suzuki commented: “The new emblem embodies Suzuki's long-held commitment to ‘create valuable products by focusing on the customer,’ as well as our determination to take on new challenges for the future.”

“Under the corporate slogan ‘By Your Side,’ we will continue to walk alongside our customers by providing infrastructure mobility closely connected with people’s lives, contributing to the realization of a sustainable future,” he added.

Suzuki’s new offerings in PH

While we are yet to hear from the brand’s local subsidiary when the new emblem will reach Philippine shores, Filipino motorists surely have seen Suzuki Philippines Incorporated’s continuous push to improve its lineup in the country.

Not too long ago, it launched the Suzuki Dzire Hybrid — an updated and slightly eco-friendly version of the compact sedan. Further, it entered the compact crossover segment just last month with the Fronx.

Finally, Suzuki’s Philippine wing gave the XL7 Hybrid the blacked-out treatment for added style.

Also read: 

Isuzu leads PH truck market for Jan.-Aug. 2025

Suzuki PH to introduce all-new Access?

Subaru Forester e-Boxer Hybrid now in PH, priced at P2.498-M

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