CAMPI-TMA Jan. sales breach 37K mark, targets 500K-unit industry sales for 2025

MANILA: The Chamber of Automotive Manufacturers of the Philippines, Incorporated (CAMPI) and the Truck Manufacturers Association (TMA) recorded a total vehicle sales of 37,604 units in January.

According to their joint report, the said numbers reflected a growth of 10.4 percent compared to the same month in 2024.

Sales performance per category

Of the aforementioned January sales, CAMPI and TMA noted that 29,875 came from the commercial vehicle segment. As a result, the division grew by 16.6 percent year-on-year.

Conversely, the passenger car segment saw a decline of 8.5 percent year-on-year after it sold only 7,729 units last month.

CAMPI’s top 5 brands

Retaining its dominant position as the leading automotive brand in the country is Toyota Motor Philippines (TMP), which currently holds a 48.07 percent share of the market.

It is followed by the three-diamond brand, Mitsubishi Motors Philippines Corporation. The local subsidiary of the Japanese marque has a 19.61 percent market share.

At third is Nissan Philippines Incorporated, which holds a 6.29 percent share of the market. Behind it is Suzuki Philippines Incorporated with 4.74 percent.

Finally, Ford Philippines holds the fifth position with a 4.19-percent share.

Brand	January 2025 sales	Market share
Toyota Motor Philippines	18,078	48.07 percent
Mitsubishi Motors Philippines Corporation	7,374	19.61 percent
Nissan Philippines Incorporated	2,366	6.29 percent
Suzuki Philippines Incorporated	1,781	4.74 percent
Ford Group Philippines	1,577	4.19 percent

Half-a-million goal

CAMPI has set a target for 2025, which the organization puts at 500,000.

Per the association, recently introduced nameplates and anticipated models are some of the basis of its target.

“CAMPI is confident in setting the aspirational figure of 500,000 unit sales as its target for this year. Newly rolled out models and anticipated introduction of new models are some of the factors that will contribute to achieving this target”, CAMPI President Attorney Rommel Gutierrez said.

Relatedly, TMP Chairman Alfred Ty recently noted that local players in the Philippine automotive industry could do a little over CAMPI’s target.

“As we welcome 2025 and the Year of the Snake, the prospects of the industry are quite encouraging,” Ty was quoted saying.

“As a result, we are projecting a growth of over 500,000 units — half a million new cars — exactly 512,000 units, representing a growth of eight percent for the whole industry in 2025,” he added.

Also read:

PH auto industry likely to breach 470K-unit sales target for 2024 

CAMPI-TMA hits 425k-unit mark for Jan.-Nov. 2024

CAMPI-TMA Oct. 2024 YTD sales nearly breach 353k-unit mark