Chery owners in PH treated to aftersales BTS

MANILA: Chery Auto Philippines—under the stewardship of United Asia Automotive Group Incorporated (UAAGI)—treated members of the Chery Car Club to a behind the scenes (BTS) look at what its aftersales operations look like.

Per the local wing of the Chinese car brand, the initiative aims to strengthen customer confidence by showing how the manufacturer supports its customers beyond the showroom sales transaction. 

“Aftersales is an important part of the Chery ownership experience, and we want our customers to see what happens behind the scenes to support them throughout their journey. Through the BTS program, we are giving our customers a better understanding of the processes and people behind our aftersales operations while equipping them with practical knowledge they can use as vehicle owners,” UAAGI Auto Group Vice President for Aftersales Lito Landicho was quoted as saying. 

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Firsthand experience 

Chery Car Club members got firsthand experience of Chery Auto Philippines’ aftersales processes through activities typically handled by the aftersales team.

Participants in the program got to partake in practical vehicle care sessions, where they learned how to inspect key areas of their vehicles, identify when professional attention may be needed, and change a spare tire. 

According to Chery Auto Philippines, the aforementioned activities equipped customers with practical knowledge they can apply in everyday driving, helping them feel more prepared and confident when dealing with basic vehicle concerns on the road—while also showing owners how their cars are cared for at dealerships.

In addition, club members also got an inside look at the marque’s spare parts ordering and release process, including the opportunity to request and personally pick up parts from the Chery parts warehouse.  

Here, joiners were guided by the parts warehouse team through the inspection process before release, where they checked that the correct items and quantities had been prepared and that the components were free from damage.

“I have attended several Chery events, but this one is different. It offers a different perspective on Chery. The behind-the-scenes aspect hits the mark. It speaks not only about the brand itself, but also about the people behind that brand,” Chery Tiggo 7 Pro Hybrid owner Attorney Jun Isidro said.

Chery Tiggo rEV owner William Bacal also shared his thoughts, saying: “Before, I was worried because others were saying that there were no parts available and that it would take a long time to get parts. But now, I’ve actually seen it myself, and I’m convinced that you’re really there to help us in case we encounter any problems. They’re really very dedicated.”

Chery guarantee 

While the BTS event provided Chery Car Club owners a deeper understanding of how the auto firm’s aftersales solutions work, it is a reflection of the brand’s responsive aftersales network designed to provide Filipino customers with a seamless ownership experience.

Chery Auto Philippines offers comprehensive ownership support that includes a warranty of up to seven years or 200,000 kilometers (km)—whichever comes first—for its vehicles. 

Plug-in hybrid electric vehicle models bearing the Chery badge are also covered by an eight-year or 160,000-km high-voltage battery warranty—whichever comes first—along with three years of roadside assistance.

“Through initiatives such as Behind The Scenes, Chery Auto Philippines and UAAGI Auto Group aim to make aftersales more accessible and transparent to customers. The program reinforces that reliable service extends beyond what happens inside the service center, with customer support built into every stage of the ownership journey,” Chery Auto Philippines wrote in a press release.

Also read:

Chery Group officially surpasses 20-M cumulative global sales

UAAGI showcases expanded lineup at UOTM 2026 2nd leg

Chery Auto PH surpasses 1K-unit sales mark for Tiggo rEV

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