Genesis reveals Design theme for its First Car

MANILA: The Genesis E90 will be the first one from Hyundai’s luxury brand to enter the global market. This car is currently bestowed with the name EQ900 in Korea and will be handling the global thirst among luxury segment. Being the flagship model, it would be carrying a big identity with the brand and is expected to boost the demands across different soils.

Read More: Hyundai's Genesis to Become a Separate Luxury Auto Brand Soon

Hyundai calls the design of this car as Athletic Elegance. This design is however not at similar to the one found in Hyundai’s fluidic sculpture, but definitely more lavish than that. One can definitely notice the wrap around headlights of the car which were earlier found in the Genesis cars along with multi slat hexagonal grill at the center with mighty Genesis emblem over the hood. The LED DTR are embedded inside the headlight assemble while the fog lamps are trimmed down to a strip of LEDs. The larger wheels with multispoke design are not only sporty but also luxurious enough to deal with the name. As per the length shown in the official rendered images, the car houses a lavish structure which flows down to muscles throughout its dimensions. The Vision G-Concept marks its presence in the designing and hence, the machine looks great.

Woong Chul Yan, Vice Chairman of Hyundai Motor and Head of Hyundai R & D center said, “Genesis’ new large luxury sedan G90 will deliver a concept of ‘New Luxury’ to our customers. The G90 sits at the pinnacle of the Genesis brand and demonstrates how we apply our human-centered values to give our customer true satisfaction in every aspect of the vehicle ownership experience.”