Ko takes Hyundai Motor PH helm

MANILA: Byung Goo Ko has officially taken the  Hyundai Motor Philippines (HMPH)  helm.

Effective yesterday, Ko’s takeover followed the announcement made by the Korean automaker’s local arm last week. He immediately succeeded Jiho Son, whose tenure focused on expanding HMPH’s dealer network and model lineup. 

With the continued expansion from the previous leadership, Ko is expected to lead the brand into its next phase of sustained growth in the country.    

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“The Philippines has always been a valued market for us at Hyundai Motor Company, and we see so much potential for growth,” Ko was quoted as saying. “With a constantly changing automotive landscape, it’s now more important than ever to strengthen our brand presence and to inspire consumer confidence.”

Ko brings with him his more than 20 years of experience at Hyundai Motor Company (HMC), spanning different roles that include international market development, sales operations, and global business strategy. He previously held various key positions in Asia Pacific, Europe, India, and the Middle East.

“We gladly welcome Mr. Ko to Hyundai Motor Philippines. He is a seasoned figure in the automotive industry with extensive experience across all business operations. With him at the helm, HMPH looks forward to building on its momentum and pursuing new opportunities in the years ahead,” HMPH Managing Director Cecil Capacete said. 

Under the new company president, HMPH looks to stay firm in its commitment to continue innovating the car ownership experience and providing mobility solutions for customers nationwide.

As of last June, HMPH is part of Chamber of Automotive Manufacturers of the Philippines, Incorporated (CAMPI) and the Truck Manufacturers Association (TMA) Top 10 distributors after selling 3,150 units for the initial half of the year.

HMPH already had undergone three leadership changes since the marque was relaunched in the mid-2022—with Dongwook Lee being the company’s first president. 

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