Hyundai receives latest set of iF Design Award honors

MANILA: Hyundai Motor Company (HMC) has been recognized by the iF Design Award for the 10th consecutive year.

The latest set of honors were for the Hyundai Ioniq 5 N and all-new Santa Fe in the Product category, and the Santa Fe XRT Concept vehicle in the Professional Concepts class — among other recognitions under various categories.

“We feel a tremendous sense of honor to receive acknowledgment from the iF Design Awards for these significant vehicles and innovations,” HMC Executive Vice President and Head of Hyundai and Genesis Global Design SangYup Lee as quoted as saying. 

“This recognition serves as a testament to the exceptional dedication exhibited by our team of visionary designers, who poured their unwavering passion and commitment into this project, alongside our collaborative engineers at the R&D (research and development) center. It highlights the remarkable competitiveness of Hyundai’s design identity within the global market.”

Representing a new segment of driver-focused high-performance electric vehicles (EV), the Hyundai Ioniq 5 N combines the standard Ioniq 5’s Electric Global Modular Platform (E-GMP) with N’s motorsport-bred technologies to maximize the electrified offering’s high-performance capabilities.

Meanwhile, the fifth-generation Hyundai Santa Fe (which was introduced to the Philippine market recently) features an adventure-ready appeal as well as class-leading living space thanks to its longer wheelbase and larger tailgate opening. Its XRT Concept version, on the other hand, was created to meet the diverse needs of outdoor enthusiasts. In contrast to the nameplate’s Calligraphy trim (which is meant to fit premium urban lifestyles), the XRT Concept is focused on unleashing the desires of those seeking the thrill of the wild.

Further, iF Design lauded several other Hyundai Motor submissions, including N Mode: Infotainment System for High-Performance (User Interface), HMGICS Safety Management Robot (Professional Concept), HMG Driving Experience Center, Hyundai Customer Experience Center Yokohama and FIFA Museum presented by Hyundai (Interior Architecture). The company’s first heritage campaign, Hyundai Heritage: PONY Exhibition, and associated initiatives were also honored in the Communication category.

Photos from Jirehl Kent Flores, Hyundai Motor Philippines

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