Hyundai taps influencers as faces of hydrogen fuel cell campaign

MANILA: Hyundai may not be a household name when it comes to using hydrogen fuel cell technology but it wants to change that with the launch of H2U or "Hydrogen to You" campaign.

Aside from raising awareness of the brand’s efforts in this emerging ecosystem of sustainable mobility, infrastructures and lifestyles, this new campaign also wants to put the spotlight on the Korean automaker’s flagship hydrogen fuel cell electric vehicle (FCEV) Nexo.

To spark the campaign’s move forward, Hyundai has started working with Berlin-based H2U ambassadors, whose interests and talents span diverse aspects of everyday life to show how hydrogen fuel cell mobility fosters a sustainable lifestyle and positively impacts everyday life.

Spanning music, fashion, science, photography and technology, these ambassadors include:

• World-renowned DJ Peggy Gou, who will provide a personal glimpse into her progressive lifestyle and take her followers on a journey with her NEXO into Berlin’s club scene;
• Winner of Germany’s Next Top Model Toni Dreher-Adenuga, who connects green mobility, fashion and her sustainable lifestyle;
• Scientist and YouTuber Jacob Beautemps, who deciphers the dynamics of hydrogen power and fuel-cell technology in simple, approachable terms;
• Photographer Konrad Langer, who looks through the lens of a new urban vision, where clean hydrogen power plays a central role;
• Renowned journalist Don Dahlmann, who will join Mobile Geeks co-founder Nicole Scott to investigate how the fusion of fuel cell and green hydrogen can dramatically transform mobility and infrastructures;
• Tech influencer AlexiBexi, who broadcasts a day in the life of hydrogen mobility, testing the range and refueling of the NEXO;
• Car-tuning expert JP Kraemer, who questions his definition of adrenaline-fueled performance: can progressive fuel cell eco-mobility change the mindset of a true petrol head? What will the future definition of performance be in the context of sustainable mobility?

“The H2U program is one expression of our company vision: Progress for Humanity. It is a platform to raise awareness of hydrogen technology’s role in helping to overcome the environmental challenges of our time,” said Hyundai Motor Company Executive Vice President and Global Chief Marketing Officer Wonhong Cho.

To find out more details about the H2U campaign, check out the intro film at https://youtu.be/v93hKrYmLFk.

Photo from Hyundai

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