Isuzu PH secures 3rd spot in 2026 PH CXI study

MANILA: Isuzu Philippines Corporation (IPC) has secured the third place overall in the 2026 Philippines Customer eXperience Index (CXI) study.

Based on the research conducted by independent research and consulting firm Differential Singapore, the Japanese automaker’s local arm got 885 points, showing a 31-point improvement compared to its performance last year.

Additionally, IPC’s result for 2026 also exceeded the industry average of 864 points.

In a statement, the firm said that “performance further reinforces its commitment to delivering dependable products, professional customer service, and comprehensive aftersales support under its longstanding brand promise, ‘Your Responsible Partner.’”

Commenting on the achievement, IPC Vice President for Aftersales Hodaka Matsuda took note of company's strong performance, saying that it reflects its long-standing commitment to supporting Filipino customers throughout their ownership journey.

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"We are truly honored to be recognized among the Top 3 automotive brands in the Philippines in the 2026 Customer eXperience Index Study. This achievement is especially meaningful because it reflects the actual experiences and satisfaction of our customers. At Isuzu, our commitment does not end when a customer purchases a vehicle. Guided by our brand promise, 'Your Responsible Partner,' we continuously strive to provide reliable products, professional customer assistance, and dependable aftersales support throughout the entire ownership journey,” he was quoted as saying.

Matsuda also recognized Isuzu’s nationwide dealer network in helping them deliver a consistent customer experience.

"Our nationwide dealer partners and their dedicated personnel play an essential role in fulfilling this promise every day. Through continuous training, service improvements, and close collaboration with our dealerships, we aim to ensure that every Isuzu customer receives the same high standard of care and support. This recognition encourages us to further strengthen our capabilities and continue earning the trust and confidence of Filipino customers for many years to come,” he added.

IPC mentioned that customer satisfaction goes beyond the initial vehicle purchase, saying that it encompasses the entire ownership journey by ensuring customers receive the right vehicle for their needs, professional assistance throughout the purchasing process, and reliable service support throughout the life of their vehicles.

Further, the company said that while the local automotive market becomes highly competitive with the entry of new brands and a growing range of vehicle choices, its continues to focus on paying attention to customers, understanding their evolving needs, and delivering dependable products and long-term ownership support.

The company also banked on the Isuzu Advantage as one of its core competitive strengths—expressing firm belief that the true value of a vehicle is also measured by the quality of support customers receive throughout their ownership journey.

“Through the Isuzu Advantage, IPC provides comprehensive aftersales support designed to address the real-world needs of Filipino customers. This includes access to Isuzu Genuine Parts, periodic maintenance services, specialized diagnostic equipment, and highly trained service technicians who continuously undergo technical training and skills development to ensure consistent service quality across authorized Isuzu dealerships nationwide,” the firm explained.

“More importantly, Isuzu continuously listens to customer feedback and works closely with its dealer partners to improve service processes, enhance customer convenience, and provide practical solutions that help customers maximize the reliability, performance, and long-term value of their vehicles,” IPC added.

To note, the 2026 CXI Study evaluates brands based on Sales and Purchase Experience, After-Sales Service Quality, and Product Satisfaction.

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