JMC distributorship in PH now under Astara

Astara PH carries 3 brands under its belt

JMC distributorship in PH now under Astara

Astara has been appointed as the sole Philippine importer of pick-up trucks from Jiangling Motors Corporation (JMC). The agreement led to the global mobility brand taking over the local distribution of new vehicles, parts, and services for the Chinese automaker.

KEY TAKEAWAYS

  • What encompasses the deal between Astara and JMC for the Philippines?

    The agreement led to Astara taking over the distributorship of JMC vehicles, parts, and services for the local market.
  • What is Astara's goal following the said development?

    Astara's goal is to solidify its presence in the Southeast Asian market.
  • The local collaboration bolsters the two brands’ relationship with each other as Astara has been doing business with JMC since 2019 — operating in Chile, Bolivia and Colombia.

    JMC Logo

    Prior to the aforementioned development, Astara was already in charge of the distributorship of automotive brands Peugeot and GAC Motor.

    Its local distribution of JMC vehicles is also part of its strategic expansion in Southeast Asia, which began in 2021. Per Astara, its main goal is to create a solid dealer network, achieve leadership in the pick- up segment, and implement effective strategies to promote and strengthen the brand’s image and products.

    “At Astara we are honored to include JMC in our distribution activities in The Philippines. This leading brand stands as a great asset to our portfolio in the Philippines, aligning perfectly with Astara’s vision for the future of mobility. Our successful representation of the brand in other countries demonstrates our ability to serve its loyal customers, dealer network, and business partners,” Astara Chief Executive Officer Jorge Navea was quoted as saying.

    Astara CEO Jorge Navea

    Meanwhile, Jiangxi Jiangling Motors Import and Export Company President Suen Xiaoquan also expressed elation over the partnership with Astara.

    “We are delighted to collaborate with Astara in the pickup vehicle market. Together, we will offer more choices, better options, and exceptional customer service, all designed to meet the evolving needs of the market and exceed the expectations of Philippine consumers,” the company's top executive vowed.

    Photos from Astara

    Also read:

    Astara PH announces executive leadership appointments

    GAC Motor joins Astara Philippines' growing portfolio

    Peugeot, now distributed by Astara, launches new 'designed for Asia' 5008

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